CRO Manager – up to £60,000

Bolton

Forward Role are working exclusively with a very unique, disruptive business in North Manchester, who are expanding their marketing function. The team are driven, work at a fast pace and are very entrepreneurial.

The data driven business are recruiting a CRO Manager to take charge of CRO strategy, plan / roadmap implementation and running CRO activity, this is a hands on role for a results driven performance marketer.

Responsibilities:

• Own and drive forward the CRO strategy and roadmap
• Implementing the plan and running all CRO activity
• Aim to increase the number of lead conversions and fill the funnel
• Increase conversion from affiliate channels and the website
• Understand the customer journey, providing insight to drop off points
• Making recommendations for improvements
• Testing landing pages, driving better conversion
• Focusing on increasing PPC conversion

Skills and experience:

• Experience with CRO is essential
• Expert user of Google Analytics
• A/B testing and MVT experience and testing tools e.g. Optimise
• Proven experience improving conversion rates
• Understanding of PPC is desirable
•  Attention to detail

If you are interested in this role, please get in touch with Sophie at 07824 365 143 or email sophie@forwardrole.com

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