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Job description

Senior CRO Manager - Conversion Rate Optimisation

  • Location

    Bolton

  • Sector:

    Analytics & Insight

  • Job type:

    Permanent

  • Salary:

    £45k - 60k per year

  • Contact:

    Sophie Page

  • Contact email:

    sophie.021768C50.0@applythis.net

  • Contact phone:

    0

  • Job ref:

    40531

  • Published:

    10 months ago

  • Expiry date:

    2020-01-20

  • Consultant:

    Sophie Page

CRO Manager – up to £60,000

Bolton

Forward Role are working exclusively with a very unique, disruptive business in North Manchester, who are expanding their marketing function. The team are driven, work at a fast pace and are very entrepreneurial.

The data driven business are recruiting a CRO Manager to take charge of CRO strategy, plan / roadmap implementation and running CRO activity, this is a hands on role for a results driven performance marketer.

Responsibilities:

  • Own and drive forward the CRO strategy and roadmap
  • Implementing the plan and running all CRO activity
  • Aim to increase the number of lead conversions and fill the funnel
  • Increase conversion from affiliate channels and the website
  • Understand the customer journey, providing insight to drop off points
  • Making recommendations for improvements
  • Testing landing pages, driving better conversion
  • Focusing on increasing PPC conversion

Skills and experience:

  • Experience with CRO is essential
  • Expert user of Google Analytics
  • A/B testing and MVT experience and testing tools e.g. Optimise
  • Proven experience improving conversion rates
  • Understanding of PPC is desirable
  •  Attention to detail

If you are interested in this role, please get in touch with Sophie at 07824 365 143 or email sophie@forwardrole.com

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.