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Job description

Conversion Optimisation Manager

  • Location

    Kingston upon Thames

  • Sector:

    Analytics & Insight

  • Job type:


  • Salary:

    £42k - 48k per year

  • Contact:

    Charlotte Callaghan

  • Contact email:

  • Contact phone:


  • Job ref:


  • Published:

    almost 2 years ago

  • Expiry date:


  • Consultant:

    Charlotte Callaghan

CRO Manager

Forward Role are currently working with one of the UK’s largest travel providers in their search for a CRO Manager. This role is one of the most highly regarded in the business and this market-leading company is well-known for investing in career progression and learning and development. Working collaboratively with the marketing team, the CRO manager will be responsible for establishing a data-driven testing plan and innovative optimisation strategy.

Key responsibilities include (but are not limited to):

  • Carrying out MVT and A/B testing, analysing results and making recommendations for future tests
  • Adopting a data-first approach to understand, analyse, report and act on the data available
  • Utilising online tools such as A/B tasty and HotJar to maximise their full potential
  • Understanding the digital customer journey and continuously look to optimise and improve
  • Working closely with a variety of departments – UX, Product, Development
  • Recognising ways to improve CRO procedure

The ideal candidate should:

  • Have 4 or more years’ experience in a similar role
  • Have experience with A/B testing and MVT
  • Hold HTML, Javascript and CSS skills
  • Be able to understand customer behaviours through data
  • Have the ability to provide actionable insight from large datasets
  • Have previous experience with Google Analytics or other web analytics tools
  • Be an excellent communicator with a proactive approach

Company benefits include:

  • Cycle to work scheme
  • Season ticket loan
  • Free coffee, tea and breakfast
  • Pension
  • Private insurance
  • 28 days holiday (not including bank holidays)
  • Employee discounts and offers
  • £42 - £48k depending on experience

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.