Banner Default Image

Job description

CRO Specialist

Forward Role are working with an innovative and collaborative agency in Manchester. The Analytics and Conversion Rate Optimisation function are the fastest growing team in the business, and are set to see continuous growth over the next year and beyond. This is very exciting time to join the business and the team, with more investment in to new, cutting edge tools and an expanding, varied client base to support.

As a Conversion Specialist, you will be responsible for defining and delivering optimisation programmes for clients. You will be aiming to continually improve their websites and app through analysis, research and testing programmes. You will be working closely with the wider UX team, developers and content team to define and plan test hypothesis through to production and evaluation.

Role & responsibilities:

  • Developing in-depth insight in to the client and understanding their goals
  • Identifying opportunities for improvements and optimisation, then building test plans
  • Implement, manage and analyse AB and MVT tests and personalisation programmes
  • Working closely with other teams to define hypotheses and ensure high quality test design and build
  • Hold a good relationship with clients
  • Stay up to date with the latest trends and technologies in Conversion Rate Optimisation

Skills & experience:

  • 1-2+ years experience in a CRO focused role
  • Experience working with tools such as Crazy Egg, Hotjar, Sessioncam etc
  • Extensive a/b and MVT testing experience (planning and implementing)
  • Knowledge of testing tools such as Google Optimize, VWO etc.
  • Data driven, ability to use Google Analytics
  • Understanding of UX/user research

If you are interested in this role, please get in touch with Sophie on 07824 365 143 or email

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

  • Copy Of New Job Blog (1)

    Brian Johnson - Live The Life You Preach

    A week off camping with family and visiting friends in North Wales. This isn’t a Facebook update but a blindingly obvious ... Read more

    Read blog
    1 week ago
  • Newsletter 1 (3)

    The benefits of graduating into the flexible working world

    ​Graduating in the midst of one of the most uncertain times in recent history is pretty daunting, but there are currently ... Read more

    Read blog
    1 week ago
  • Blog (7)

    5 Tips To Improve Your Relationship With Your Job

    ​How did you feel about your job when you got up this morning? Ready for the week ahead or that wave of dread? Low moments... Read more

    Read blog
    4 weeks ago
Footer Img Blue

Proudly working with...

  • On The Beach
  • Bauer Media Group
  • Boohoo
  • Brother
  • Charlotte Tilbury
  • Dentsu Aegis Network
  • Havas Media
  • Iceland
  • JD Sports
  • KMPG
  • Matalan
  • McCann
  • Missguided
  • Ocado
  • Shop Direct
  • The Co-operative Bank
  • Tyres on The Drive