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Job description

CRO Specialist / CRO Account Manager

Forward Role are working with an exciting, fast-growing digital agency in Manchester City Centre. The agency offer performance focused digital solutions to an impressive and varied client base. Their specialisms include analytics and CRO – offering analytics audits, digital tracking, dashboard creating and delivering data driven insight to customers, and always striving to optimise and maximise performance.

As a Conversion Rate Optimisation Specialist, you will be responsible for delivering CRO strategy and successful campaigns across a variety of clients and providing digital analytics and reporting. You may be client facing and managing some accounts, so the ideal candidate with have strong communication skills. They have a vibrant office in Manchester City Centre. You will be working alongside a team of talented, intelligent and friendly digital marketers.

The business is experiencing a period of fast, organic growth, and so, are looking for a new hire to support across CRO and reporting.

Role & Responsibilities:

  • Qual and quant analysis – continuously aiming to identify customer journey issues and areas of opportunities
  • Develop testing hypotheses – utilise user research and analysis to provide recommendation to improve and drive conversion and performance
  • Assist with design, development and implementation of changes and then continue to monitor
  • Manage all MVT and A/B testing
  • Monitoring a/b tests and evaluating their performance, making recommendations
  • Building and maintaining KPI dashboards
  • Combining Google Analytics data with data from other CRO/UX tools
  • Provide on-going regular CRO/reporting support and complete ad-hoc requests for clients
  • Analysis of digital data to deliver insight to clients conversion rate
  • Develop relationships, offering workshops and training for client
  • Keep up to date with all the latest CRO / UX technology and methodologies, always striving to improve the agencies CRO offering and contribute to business development

Skills & experience:

  • 2+ years’ experience in CRO
  • Analytical and data driven – Strong Google Analytics skills
  • Report and dashboarding experience with Google Data Studio or similar
  • Excellent testing experience (a/b, mvt, split) – using a variety of tools
  • Ability to provide insight and be commercially focused
  • Confident presenting and communication skills

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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