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Job description

Customer Insight Analyst

Forward Role are working with an exciting B2B distributor with a turnover in excess of £100million. The business has expanded hugely over the past few years through organic growth and acquisition. Through centralising it’s functions, the company now operate efficiently and are hugely successful across UK, Ireland and Europe. There is now a huge focus on the customer, and massive investment in to the ongoing digital transformation to become an ecommerce led, customer focused business.

The Customer Insight Team is newly established to drive a deep understanding of the customer base and their behaviours, feeding insight in to the wider Marketing team to create the most relevant and targeted campaigns. With a recent investment in a new customer data platform and a huge digital transformation project, this is a very exciting time to join the business.

As a Senior Customer Insight Analyst, you will be driving data discovery, identifying trends and providing insight on the customer, marketing campaigns website performance, and business KPIs. You will be identifying trends in customers behaviours and purchasing patterns, and creating customer segmentations. You will then be driving this information and insight to be utilised in the day to day running of the business.

Role & responsibilities:

  • Deliver insight to stakeholders across the business; coach, support and guide managers on how this insight can be leveraged to drive business performance
  • Utilise customer analysis to increase effectiveness of marketing campaigns and website performance
  • Using data and analysis to discover and recommend strategies for customer retention and customer acquisition
  • Regular and ad hoc analysis and reporting for the executive and senior management team – presenting of findings and insights
  • Managing and developing a small team of junior analysts

Skills & Experience:

  • 2+ years’ experience in a similar Data Insights Analyst role
  • Experience in marketing, customer, campaign or e-commerce analysis
  • Experience with SQL is essential, and other programmes are desirable (SAS, SPSS, R, Python)
  • Ability to work with large data sets and identify trends and areas of opportunity
  • Driving insight and making commercially driven recommendations to the wider business
  • Google Analytics experience / experience working with ecommerce data is desirable but not essential

This is an incredible opportunity for an entrepreneurial analyst, to make a significant impact in to a well-established business. The team is brand new, so you will need to entrepreneurial and an “out the box thinker”. You will have loads of exposure and play a key role in shaping and developing the function moving more forward

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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