£25k - 35k per year
5 months ago
Customer Insight Specialist
Forward Role are working with a leading, global tech business who are expanding their Product Marketing Team. The role is based at the businesses International HQ in Manchester.
As a Customer Insight Specialist, you will be responsible for supporting the global marketing team to utilise insight from global, regional and local research projects and market information. You will be developing and managing the companies research and insight programme in order to inform and deliver business strategy.
There will also be some national and international travel!
- Develop an effective research / insight plan to support European and local business objectives and strategies
- Representing the voice of the customer – discovering and promoting innovative uses of data and analytics, being the champion across all departments
- Managing the research plan, prioritising the most important and effective areas to provide valuable insight to key projects
- Managing agencies on qualitative and quantitative research projects
- Work proactively to ensure all marketing projects are driven by research, insight and analytics
- Provide in-depth market analysis – Markets, Consumers, Advertising
Skills / Experience:
- 3+ years’ experience in a research / insight role
- Qualitative and quantitative research methodologies
- Strong analytical skills
- A statistical background is desirable
- Experience using advanced Excel and SPSS or similar
- Excellent communication skills
This is a fantastic opportunity for someone looking to work with a forward thinking tech savvy business in international markets. If you are interested, please get in touch with Sophie on 07824 365 143 or email firstname.lastname@example.org
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