Customer Marketing Data Manager
Manchester - £35,000 - £50,000
Forward Role are working with a well-established, and innovative tech business in Manchester who are recruiting a Customer Marketing Data Manager to join the dynamic Marketing Automation team.
The work of a Customer Marketing Data Manager supports the customer communication strategy, ensuring targeted, relevant and effective marketing campaigns are deployed.
The role is data intensive and will be using SQL on a daily basis. You will be working closely with campaign managers to develop strategic plans and exploring automating email and SMS campaigns. You will also be expanding the marketing platform by introducing new data feeds and developing the capacity.
- Customer segmentation and selections – building targeted lists
- Daily use of SQL – queries, selections, combination, joins, fields etc.
- Exploring Salesforce Marketing Cloud automation and personalisation abilities
- Ensuring campaigns are built to a very high level of accuracy
- Bringing together data from across the business and utilise for targeting
- Support on the transition from manual selection to automated techniques
- Develop omni-channel and behaviour trigged campaigns
Skills and experience:
- Excellent working knowledge of SQL
- An understanding or interest in marketing and campaigns
- Salesforce Marketing Cloud (or similar) experience is desirable but not essential – this can be taught on the job!
- Data driven and analytical minded
- Ability to communicate with technical and non-technical stakeholders
If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email firstname.lastname@example.org
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Forward Role is operating as an employment agency.
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