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Customer Marketing Manager

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Customer Marketing Manager

  • Location

    Chester

  • Sector:

    Marketing & Communications

  • Job type:

    Permanent

  • Salary:

    £35k - 45k per year + Excellent Benefits

  • Contact:

    Dan Middlebrook

  • Contact email:

    dan.31D4A5AB3.0@applythis.net

  • Contact phone:

    0161 641 5545

  • Job ref:

    39475

  • Published:

    6 months ago

  • Expiry date:

    2019-05-30

  • Consultant:

    Dan Middlebrook

Our client, a leading global tech business is expanding their team with a newly created Customer Marketing Manager position.

You’ll be working within the marketing team but also closely with their Customer Manager to develop a programme of comms and activities to increase engagement, upsell/cross-sell opportunities and retention.

The Role:

  • Planning and executing customer-led marketing and communication aimed at keeping and growing customers
  • Working closely with the Customer Experience team to ensure appropriate plans for our varying levels of customers
  • Working with the Growth Marketing and Content teams to integrate customer marketing into overall marketing strategies
  • Develop the very best digital customer journeys including writing emails, journey mapping and nurturing programmes
  • Help create and run customer-facing events
  • Work with the Content team to source and produce a constant level of case studies
  • Be a key stakeholder in brand ownership

The Candidate:

  • A B2B marketer who has a passion for delivering world-class customer experience
  • A creative thinker, who can deliver reliable plans that drive an increase in customer growth and satisfaction (using NPS as core metric)
  • A deep understanding of customer personas and how appropriate communications can deliver positive outcomes
  • Experience of customer journey mapping and nurture programmes
  • Good knowledge of CRM and marketing automation platforms
  • A successful track-record of delivering cross- and up-sell activity
  • There is a need to travel throughout the UK as required to complete this role. Flexibility to work from home / remotely is standard within the marketing team. 

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