Digital Analytics Manager – Remote

Forward Role are working with an extremely reputable financial services business, who are known for their incredible customer service and dedication to their customers. This is a very exciting time to be joining the team with investment in to the digital function and a focus on bringing a new, innovative approach to the way of working.

As a Digital Analytics Manager, you will specialise in insight, tagging or optimisation.

-        Managing the digital tagging environment in order to collect accurate and relevant data to measure user behaviour and digital performance

-        Analysis of web site performance, delivering insight to stakeholders supporting key decision making and riving effective change

-        Analysing the customer journey and identifying testing opportunities

Role & responsibilities:

• Measurement and analysis of website performance, identifying problem areas and testing opportunities to improve customer journey and optimisation
• Manage all analytics input in to the testing roadmap and projects, deliver digital reporting and insight to the wider business
• Develop automated reporting suites and eye catching dashboards, ensuring suitability for relevant stakeholders
• Support stakeholders with informed decision making through insight and analysis, influencing and bringing new innovative ideas and recommendations to them
• Monitor and measure tests – evaluating results – looking at conversion lifts, commercial impact and customer insight
• Ensure a high standard of data integrity through accurate and relevant tagging and tracking

What you need:

• Extensive experience with Adobe Analytics or Google Analytics
• User journey analysis experience
• Experience working with data visualisation and reporting tools, e.g. Tableau
• Experience working with multi-channel digital data
• Building relationships with stakeholders at all levels
• Ability to break down complex data in to digestible information
• Tag management knowledge

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email sophie@forwardrole.com

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