Digital Marketing CRM Executive

Hybrid working (Minimum 1 day a week in the office)

Manchester

£28,000

Forward Role are working with an established Financial Services business who provide a selection of adult and children’s financial services and products to help their members organise their finances and secure their family’s future.

They are recruiting for a Digital Marketing CRM Executive to join their growing marketing team of 14!

This business really care about their employee’s wellbeing and offer…

• 25 days annual leave + bank holidays
• An extra day off for your birthday
• Four paid well-being days
• Early finish on Fridays
• Access to wellbeing support services, mental health support and discounted gym membership
• Life insurance and pension scheme
• Numerous social and charitable events throughout the year including a volunteering day at a charity of your choice

Responsibilities:

• Working closely with the Digital Marketing Manager on the implementation of CRM campaigns via Salesforce Marketing Cloud.
• Assisting in the implementation and development of the voice of the customer feedback programme.
• Maintaining and developing the member journey via the CRM platform
• Implementing and develop their ongoing member feedback communications programme.
• Assisting the implementation of lead generation campaigns on Marketing Cloud in partnership with 3rd parties.
• Assisting in other areas of the marketing team where necessary, which may include email marketing, social media, product literature and content creation.
• Analysing internal and external data/information to identify trends and opportunities and carry out regular reports on all campaigns.

What you will need:

• Marketing or business orientated degree, or equivalent qualification.
• A minimum of one year’s work experience in a similar marketing or communications role
• An understanding of email service providers and CRMs such as Marketing Cloud or another alternative
• Excellent analytical skills with a basic knowledge of Google Analytics as well as other marketing analytic platforms is desired but not essential.
• Creative flair and excellent organisational skills
• Able to prioritise your workload, work under pressure and manage multiple projects across the marketing spectrum.
• Excellent copywriting, editing and presentation skills.
• Knowledge of computer applications is essential, including Microsoft Office & Excel
• Some experience of running email campaigns and converting copy to HTML and other online formats would be beneficial but it is not essential.
• Strong communication skills and ability to build positive relationships.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.