Description

I am working with an established travel company that are experts in their field and the UK’s largest in this area. They are looking for a Digital Marketing Executive to join their digital marketing team and push their brand forward. The role will focus on acquisition and driving acquisition forward for the business across their 3 core brands.

The ideal candidate will have some paid media experience and an understanding of digital channels. This role will give you the opportunity to learn a lot more in digital and develop within and exciting role.

Key responsibilities:

Supporting the Digital Acquisition Manager
Responsible for multi-channel digital marketing activity across the brands
Focusing on paid search, in addition to other key areas of digital
Reporting and analysis
Driving traffic to the websites
Improving overall conversion
Utilising Google Analytics to increase traffic
Understanding and looking at consumer behaviour
Set up ad and test ad copy
Overseeing campaigns – tracking and analysing
Liaising with the wider marketing team where necessary
Use of Google AdWords
Set up and optimise display activity
Some support required across social – organic and paid
Analyse performance across key areas and look at future improvement, these areas are – PPC, SEO, Social Media, Display, Affiliates and 3^rd parties
Opportunity to come up with innovative ideas and work collaboratively as a team

The role comes great additional benefits, such as team socials, discounts on travel (who wouldn’t want discounted holidays!), pension and much more. As well as a competitive salary, apply or get in touch to find out more!

aimee@forwardrole.com I 0161 914 8499 I 07741656897

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