I am working with an established travel company that are experts in their field and the UK’s largest in this area. They are looking for a Digital Marketing Executive to join their digital marketing team and push their brand forward. The role will focus on acquisition and driving acquisition forward for the business across their 3 core brands.

The ideal candidate will have some paid media experience and an understanding of digital channels. This role will give you the opportunity to learn a lot more in digital and develop within and exciting role.

Key responsibilities:

• Supporting  the Digital Acquisition Manager
• Responsible for multi-channel digital marketing activity across the brands
• Focusing on paid search, in addition to other key areas of digital
• Reporting and analysis
• Driving traffic to the websites
• Improving overall conversion
• Utilising Google Analytics to increase traffic
• Understanding and looking at consumer behaviour
• Set up ad and test ad copy
• Overseeing campaigns – tracking and analysing
• Liaising with the wider marketing team where necessary
• Use of Google AdWords
• Set up and optimise display activity
• Some support required across social – organic and paid
• Analyse performance across key areas and look at future improvement, these areas are – PPC, SEO, Social Media, Display, Affiliates and 3^rd parties
• Opportunity to come up with innovative ideas and work collaboratively as a team

The role comes great additional benefits, such as team socials, discounts on travel (who wouldn’t want discounted holidays!), pension and much more. As well as a competitive salary, apply or get in touch to find out more!

aimee@forwardrole.com I 0161 914 8499 I 07741656897

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