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Job description

Digital Marketing Executive

Digital Marketing Executive 

£23,000 - £30,000 

Birmingham 

 

Forward Role are working with an exciting and unique consumer focused business in Birmingham. They are a young company who have developed hugely in the last few years, and have no plans to stop their ambitious growth. The business currently offer their services across 20 cities in the UK and always have a focus on the customer, ensuring the best experience possible.

If a great company culture is near the top of your list of "musts" for your next role, then please read on! This is a fantastic consumer retail-type company is looking for someone to come in and manage a range of digital marketing channels. Working with their talented marketing and customer experience team, this role will be pivotal to delivering on our commercial objectives. 

As a Digital Marketing Executive, you will be joining the wider marketing function and reporting in to the Head of Marketing. You will be working with on various digital channels including SEO, Content, Website Management, PPC and provide insights into how the consumer is using the website to drive performance.

As the Digital Marketing Executive you will be responsible for:

  • Responsible for keeping the website up to date and ensuring every localised product is well represented
  • Ensure the usability, design, content is always on brand and delivering results
  • Be responsible for executing our SEO strategy to deliver page one results for our chosen keywords
  • Develop website and content development plans in line with the wider commercial and marketing plans
  • Manage the day to day relationship with our external web agency ensuring clear direction and KPIs
  • Support the delivery of our ecommerce strategy working with the Digital Marketing Manager and IT team.
  • Create high performing landing pages to support marketing campaigns and offers.
  • Create test and learn strategies in collaboration with the wider digital marketing team to continually improve performance
  • Support with ongoing growth of digital paid media strategy

As the Digital Marketing Executive you will have the following experience:

  • Proven experience in digital marketing in a similar role
  • Solid knowledge of paid and organic SEM
  • Confident using content management systems
  • Excellent understanding of digital marketing concepts and best practices
  • Comprehensive knowledge of campaign and performance metrics
  • Experience of tools such as HotJar and HubSpot desirable
  • Highly organised, methodical and efficient
  • A great team player with lots of energy and passion
  • Detail orientated with excellent spelling and grammar

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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