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Digital Marketing Executive

Digital Marketing Executive

UK Multi-Channel Retailer

£28,000 - £38,000

Leicester based with hybrid working 

This is a fantastic opportunity to join our Clients Digital Marketing Advertising department where you will be taking on site advertising to whole new level within on-website advertising.

If you have experience of digital marketing and are keen to learn more and develop your skills in online / digital marketing advertising then this could be the ideal role you. The Client are keen to upskill you in the areas you need to become a great member of the advertising team as they have the best tools and training programme in place already for you!

Your role will be to focus on on-site advertising activity to maximise the personalisation of adverts whilst a customer shops on their eCommerce website by looking to personalise Ads for other relevant categories and products to increase revenue and customer lifetime value.   

As the Digital Marketing Executive you will be responsible for:     

  • Developing and delivering our onsite advertising channel in order to maximise revenue of the channel and customer lifetime value.
  • Analysing and reporting performance of the channel alongside the agency and key stakeholders
  • Identifying opportunities for optimisation and working within agreed budgets to deliver bidding recommendations
  • Working with the wider marketing and commercial trading teams to ensure we have the right adverts to appeal to our various targeted audiences
  • Supporting with the delivery of the technical roadmap of the channel

The Digital Marketing Executive will ideally come with the following key skills and experience:

  • Experience of programmatic onsite/offsite campaign management or 12 months in a digital marketing role where you have had exposure to online advertising
  • Experience of Google Analytics and we can train you on the rest like Campaign Manager, DV360 & GAM.
  • Familiar with audience set up and optimisation across first-party and 3rd party data
  • Attention to detail when tracking actions and performance to share with the wider business
  • Ability to embrace new technologies and methodologies to optimise and innovate  
  • A proactive self-starter who works well in a fast paced environment 

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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