Digital Marketing Executive

Manchester City Centre

£20,000 - £25,000

Our Client:
Forward Role are currently working with a fantastic client in education-tech sector, who are looking to add a talented Digital Marketing Executive to their team. Their product is revolutionary to the industry and definitely has a feel-good factor that makes in impact in todays world!

Key Responsibilities:

• Develop and implement multi-channel lead generation campaigns using email marketing, social media, media partnerships, and content marketing
• Create content that is valuable for customers such as whitepapers, teaching resources and checklists to support campaigns.
• Write and edit high quality, compelling copy, that is accurate and grammatically correct, making sure that all printed and online communications demonstrate the brand values
• Manage digital media, including the website and social media channels.
• Support the development of the  brand and ensure all marketing materials support the brand guidelines.
• Seek out events and conferences to support the marketing strategy
• Support the coordination of the company’s presence at events, and represent the company when appropriate

The must-haves: 

• Minimum 2 years’ experience in a marketing role
• Proven ability to deliver effective marketing communications campaigns with results
• Experience planning, researching and creating content and resources for a variety of communications channels
• Outstanding writing skills, with experience communicating for a range of audiences
• Proven ability to work independently and drive projects through proactive decision-making
• Ability to multi-task and work effectively on several active projects simultaneously
• Excellent IT skills including experience using a range of programmes such as Mailchimp, Pure360 and Wordpress
• Good sense of humour and ability to adapt to a changing environment as the company matures

Bonus poins: 

• Marketing or related degree or CIM/CIPR recognised qualification
• Knowledge of the Education sector
• Capsule or similar CRM
• Photoshop and other programmes within the Adobe suite
• Google Analytics

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.