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Job description

Digital Marketing Manager

Digital Marketing Manager – International

Professional Services

Liverpool City Centre inlculding hybrid working

£45,000 - £50,000

Our Client is one of the world’s leading Professional Services Businesses and they are looking to expand their Marketing Team with a new hire as their Internal Digital Marketing Manager where you’ll be responsible for developing our digital marketing strategy to increase brand profile, visits and visitor engagement across all online platforms/channels. You will need to drive key business opportunities across our global website to maximise our online lead generation streams to result in great ROI for the business. You will have the support of two Digital Marketing Executives in your team to really achieve and kick on towards our online goals.

As a business they are deeply embedded within their sectors making them true industry specialists where Clients they work with really trust them in their partnership. The business looks after their employees with great employee engagement and satisfaction internally along with a fanatic benefits package. This role is based in the heart of Liverpool City Centre in a state of the art office.

As the International Digital Marketing Manager you will be responsible for:

  • Working with key stakeholders to determine areas for new website, microsite and app content, aligned with strategic priorities
  • Overseeing and advising the digital team and wider stakeholders in the business on the website, social media, alumni and newsletter production to include agreeing client service levels
  • Recommending new functionality for the website, project managing the implementation and communication of such developments
  • Actively reviewing our digital estate and recommend how these can be improved in terms of usability, readability and design
  • Advising teams on strategies for increasing reach, including natural and paid search, social media including keyword research, PPC and social media
  • Engaging with stakeholders on best practice social media behaviour and expectations. Providing tools or detailed guidance to facilitate engagement
  • Liaising on an international level to ensure support all jurisdictions are using all digital platforms and social channels to their full potential
  • Measuring online performance against agreed KPIs; producing monthly insight and reports around digital statistics
  • Line management of three UK-based Digital Executives

As the International Digital Marketing Manager you will have the following skills ideally:

  • Proven experience of project managing web development projects
  • Solid social media expertise for use within context professional services
  • Marketing platform  and systems development
  • Experience of integration between website (ideally Sitecore), OnePlace, sharepointand other marketing systems
  • Strong digital content editing skills
  • Excellent written and oral communication skills

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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