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Job description

Digital Marketing Manager

  • Location

    Guildford

  • Sector:

    Digital & Ecommerce

  • Job type:

    Permanent

  • Salary:

    £50k - 60k per year

  • Contact:

    Phill Stott

  • Contact email:

    Phill@Forwardrole.com

  • Contact phone:

    .

  • Job ref:

    60343

  • Published:

    12 months ago

  • Expiry date:

    2023-07-03

  • Consultant:

    Phill Stott

Digital Marketing Manager

DTC Brand

Guildford, London Area – Hybrid / Remote (a couple of days per month in the office)

£50k-£60k + benefits  

Are you a digital marketing professional with experience of end to end digital marketing campaigns?

Do you have experience of driving customer acquisition through various digital channels like performance marketing (Google Ads and Meta Ads) and utilising CRM and email marketing to maximise opportunities within new and existing customers?

Have you ever wanted to work for a high growth DTC Brand, where you’ll have autonomy to really put your stamp on their digital footprint whilst also having the backing of a large entrepreneurial Global Group?

Do you want to work for a business who is passionate about sustainability and who truly makes a difference to the world?

Interested? Then read on…

We are looking for a talented and experienced Digital Marketing Manager to join our Clients eCommerce team and help them drive new and existing customer traffic through effective digital marketing strategies.

The Digital Marketing Manager will be responsible for developing and executing the company's digital marketing strategies, with a focus on driving traffic to our ecommerce website and Amazon marketplace. The successful candidate will lead the development and execution of Paid Search (PPC & Shopping), Paid Social (Meta), content marketing and CRM / Email Marketing strategies and campaigns.

As the Digital Marketing Manager you will be responsible for:

  • Developing and executing digital marketing strategies to drive traffic to our ecommerce website through performance marketing (PPC, Shopping, Paid Social), content marketing, CRM and Email Marketing
  • Working closely with an external third party who manages our PPC channels and support in the planning and optimising paid search (PPC and Shopping Ads)
  • Being hands on across paid social (Meta Ads and other emerging social media platforms) and CRM management / email marketing campaigns to meet company objectives.
  • Monitoring and analysing campaign performance metrics and make data-driven decisions to improve campaign effectiveness.
  • Interpreting data and conveying it to the team to guide future content creation and analysing the test and learn mentality across our digital marketing channels.
  • Reporting on digital marketing performances, keeps track of results through our KPIs e.g. ROAS, CLTV and Conversion metrics.
  • Conducting market research and stay up-to-date with industry trends to identify new opportunities for growth and expansion.
  • Collaborating with cross-functional Global Marketing Teams including product, design and operations to ensure alignment with overall company strategy and develop our digital content marketing plan across social media, blog and email.
  • Creating and managing budgets for all digital marketing campaigns.
  • Managing relationships with internal marketing teams, external agencies and freelancers.

It’s essential that you have worked in either an eCommerce, Direct to Consumer Product Brand, Online Retail or Brand Industry previously and you come with a commercial digital marketing skillset where you understand data to interpret how to attract new and existing customers buy through online marketing channels. You will have experience in digital marketing campaigns particularly around digital acquisition channels like paid social and have the ability to elevate conversations and inspire internal stakeholders and external third parties.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.