£35k - 40k per year
over 2 years ago
The Role: Digital Marketing Manager
Salary: £35k - £40k
This is a brilliant opportunity for a digital marketer to take the next step in their career, working for a established growing company, based Manchester city centre.
Purpose of the role:
To develop, implement and evaluate digital strategies in order to raise brand awareness and BSBF brands, generate leads and develop online services.
- Digital Strategy: Lead/Support on Digital Strategy with support from wider Marketing team, IT and Delivery teams
- Digital Marketing Strategy: Manage ongoing online campaigns, web development, SEO/SEM, email and social media activity such as PPC, paid social and display activity
- UX and Client Journey: Develop and manage service roadmaps, aligned with overall business goals and service areas.
- Stakeholder management: Primary liaison with internal business stakeholders and delivery teams to implement Digital Strategy and account manage agencies and IT.
- Provide regular strategic customer insights and analysis across the organisation to inform, shape and validate the digital marketing strategy and go-to-market tactics across channels
- Provide advice on digital, social and interactive best practice across Business Growth Hub and BSBF by evaluating emerging technologies and user experiences across multiple channels and touch points
- Ensure all digital marketing activities comply with legislation and that data is compliant
- Systems and Services: Support development of online services and lead on integration of website with IT systems e.g. CRM
- Collaborate with Marketing team to develop complex digital funnels and bring analytical / data to life.
- Current Digital Marketing practices
- Experience in development of online marketing strategies and services
- Experience of leading and managing SEO/SEM, email, social media and display advertising campaigns
- Practical experience of HTML, CSS and Umbraco
- Highly creative with experience in identifying target audiences and developing digital activities that engage and inform
- An ability to manage passionate stakeholders
- An analytical and intelligent mind, capable of undertaking independent research into areas such as competition and the business market for evidence-based decisions
- Excellent planning and organisational skills
- Maintains quality of delivery whilst under time pressure.
- Logical and curious thinker who is able to analyse, interpret and provide compelling insight.
- Strong communication skills essential
- Demonstrate advanced techniques in the integration and analysis of digital, customer, media and social data with an ability to translate this into actionable insight
- Experience of the latest online marketing and measurement techniques
- Experience of developing and managing CRM for effective marketing strategies
- Extensive experience of the development of digital marcomms
- Experience of working in an advisory capacity across different teams
- A familiarity with branding, image and style - understanding what influences business leaders and entrepreneurs and persuades them to choose one service organization above another
- Extensive knowledge of digital marketing and communications – degree level, with substantial experience (5 years +) in the field, ideally in business support sector.
The ideal candidate:
- An effective and credible manager / team player who can motivate and achieve results through others
- Meticulous administration, planning and the ability to meet targets and deadlines
- Tact, sensitivity and the ability to handle confidential material with discretion
- A high degree of personal motivation, initiative and drive and strong service ethic
- Personal warmth, empathy and a demonstrable ability to build rapport and interact with people at all levels
- Ability to understand, demonstrate and apply GC values: Make a positive difference, Stronger together, empower people, do the right thing, Build on success.
Apply now to be considered for the role!
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