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Job description

Digital Optimisation Specialist

  • Location

    West Yorkshire

  • Sector:

    Analytics & Insight

  • Job type:


  • Salary:

    £25k - 35k per year

  • Contact:

    Sophie Page

  • Contact email:

  • Contact phone:


  • Job ref:


  • Published:

    over 2 years ago

  • Expiry date:


  • Consultant:

    Sophie Page

Digital Optimisation Specialist

West Yorkshire, £25,000 - £35,000

Forward Role are working with a well-established, multi-brand business in the financial services space. Due to growth and continuous investment in the digital function, an exciting opportunity has arisen in the analytics department. As a Digital Optimisation Specialist, you will be responsible for creating and managing the optimisation roadmap across multiple brands.


  • Customer insight and web analytics to define digital strategy
  • Carry out MVT and A/B testing, analyse results and make recommendations for future tests
  • Understand the digital customer journey and continuously look to optimise and improve
  • Work closely with a variety of departments – UX, Product, Development
  • Managing and implementing tagging with GTM

Skills / experience:

  • Web analytics / optimisation experience
  • Strong Google Analytics experience
  • Working knowledge of Google Tag Manager
  • A/B and MVT testing experience
  • Understanding customer behaviours through data
  • Ability to provide actionable insight from large datasets

If you are interested in this role, please get in touch with Sophie on 07824 365 143 or

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.