Job description

Digital Optimisation Specialist

  • Location

    West Yorkshire

  • Sector:

    Analytics & Insight

  • Job type:


  • Salary:

    £25k - 35k per year

  • Contact:

    Sophie Page

  • Contact email:


  • Contact phone:


  • Job ref:


  • Published:

    about 2 years ago

  • Expiry date:


  • Consultant:

    Sophie Page

Digital Optimisation Specialist

West Yorkshire, £25,000 - £35,000

Forward Role are working with a well-established, multi-brand business in the financial services space. Due to growth and continuous investment in the digital function, an exciting opportunity has arisen in the analytics department. As a Digital Optimisation Specialist, you will be responsible for creating and managing the optimisation roadmap across multiple brands.


  • Customer insight and web analytics to define digital strategy
  • Carry out MVT and A/B testing, analyse results and make recommendations for future tests
  • Understand the digital customer journey and continuously look to optimise and improve
  • Work closely with a variety of departments – UX, Product, Development
  • Managing and implementing tagging with GTM

Skills / experience:

  • Web analytics / optimisation experience
  • Strong Google Analytics experience
  • Working knowledge of Google Tag Manager
  • A/B and MVT testing experience
  • Understanding customer behaviours through data
  • Ability to provide actionable insight from large datasets

If you are interested in this role, please get in touch with Sophie on 07824 365 143 or sophie@forwardrole.com

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.