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Job description

Director of Marketing


Director of Marketing

Preston based (hybrid working)


Ribble Cycles is one of the most exciting premium bike brands in the UK. Having undergone a transformational shift to a direct-to-consumer model, they now have their eyes on domestic and international growth. The brand is well known for their performance road bikes but they now also have a great range of mountain, electric, gravel and hybrid options. Ribble is a heritage bike brand with modern thinking and they sit at the forefront of innovation. They have a multi-channel approach to the market and pride themselves on building incredible customer experiences online and in their showrooms.

They are looking to hire a brand focused Director of Marketing to accelerate their global growth and for this person to play a pivot role in driving the Ribble business forward. This is an exciting opportunity with responsibility for defining and the implementation of their marketing strategy, consisting of ATL including TV, digital, campaigns, Athletes, influencers and sponsorships, local marketing, and multimedia content production.

The role will also be responsible for the global development of the Ribble brand and image and will be supported by an excellent in-house team of talented marketers, spanning all marketing disciplines.

They are looking for someone with extensive strategic and leadership experience and a proven track record in a brand focused and product-centric business. Overlaying global brand and marketing campaigns over a product focused marketing strategy.

Role Responsibilities

  • Define and execute the marketing and communications strategy for the Ribble brand and product portfolio
  • Lead the implementation of the marketing strategy
  • Own and manage the annual marketing budget
  • Leadership of the marketing and content teams
  • Continually review and report changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
  • Develop the organisation’s social media strategy and presence
  • Develop the content strategy and execution
  • Evaluate and report on the ROI and effectiveness of marketing campaigns and activity using pre-determined KPIs

Key skills and qualifications

  • Significant senior leadership and strategic marketing experience within a fast paced brand and product business
  • Highly creative and experienced across all forms of ATL and BTL marketing
  • Strategic planning and execution
  • Project and people management
  • Leadership, communication and decision making
  • Data analysis and reporting
  • Budget management
  • A sports / lifestyle / consumer product background would be preferred
  • Experience of dealing with international markets


Forward Role is working as a retained recruitment partner of Ribble Cycles. Any speculative / unauthorised CVs from other agencies will be forwarded to Forward Role and vetted as part of the process.

Role posted by Guy Walker - Executive Search Director.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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