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Job description

eCommerce Executive

Forward Role has partnered with a leading online retailer looking for an eCommerce Executive. This role has come after significant year on year growth and will be responsible for the day-to-day trading, merchandising and management of the online retail store. Responsibilities will also include the management of the email marketing programme to support with the retention of customers.

Key Accountabilities

  • Day to day trading, management and maintenance of online stores 
  • Improve site merchandising, including how products are presented across collection pages and search results
  • Review competitor pricing and promotional activity on a weekly basis, to inform pricing adjustments and testing, to improve sales volume and margin
  • Manage the end-to-end email communications programme, including setting up new email campaigns and adjusting triggered email programme, based on performance
  • Monitor on site metrics such as bounce rate, time on page and identify areas to improve the customer experience, increase conversion rates, basket sizes and reduce returns rates
  • Understand how customers search and optimise content to improve customer experience and SEO performance
  • Use on site analytics solutions such as HotJar, in order to identify performance roadblocks 
  • Use data to inform the creation of A/B and multivariate tests and approaches to personalising the customer journey
  • Monitor search console and SEO diagnostics tools e.g.  site speed and supporting with any changes, providing regular reports and recommendations for changes
  • Ensure all product information is updated correctly within the product feed
  • Publish new brands and products to the site (or the removal of discontinued products) as required
  • Create new landing pages and publish new assets, to support key events / campaigns 
  • Provide monthly site performance reports from data sources such as Shopify and Google Analytics, highlight successes and areas for development
  • Liaise with eCommerce partners including Shopify, web development and web hosting companies, if there are any website issues

Person Specification


  • Degree or equivalent working experience – minimum 2 years in a similar role
  • Experience in ecommerce, specifically managing an eCommerce platform
  • Excellent communication and writing skills
  • Analytical / data driven; experience using Google analytics, HotJar (or equivalent) and A/B testing solutions
  • Experience of using Email platforms to improve customer retention
  • Ability to put the customer at the heart of all we do
  • Ability to be open to and be able to develop new and creative ideas
  • Proactive and ability to make a difference
  • Ability to make difficult decision and problem solve
  • Flexibility in terms of role, supporting the wider business and working hours
  • Willing to work flexible hours to include weekends, bank holidays and evenings


As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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