Forward Role have exclusively partnered with Regatta on the search for an eCommerce Executive to deliver trading and marketing activity across all digital channels, to accelerate growth in the German market.
This is an integral role to the business and will play a key part in growing the German presence.
How this role delivers value:
- Detailed and well coordinated daily digital planners for Group German websites (Regatta, Dare 2B, Craghoppers), detailing marketing activity across all digital channels, balancing trading, regional and Brand priorities appropriately.
- Highly engaged on-site digital content for the German market (e.g. on-site updates, brand campaigns, tactical promotions), delivered through detailed briefs and QA of trading, content and marketing activity.
- High-quality translated brand content, appropriate for the audience and channel, as needed, including optimised SEO content and Ads for paid marketing activity.
- Targeted content and communications, delivered by working closely with Central Digital teams and Brand teams to ensure content is tailored to the German consumer, including email and behavioural programmes.
- Well documented, planned for and delivered localised experiences, ensuring service levels for the German market meet agreed KPI’s, liaising with Central teams to deliver continuous local service improvements.
- Compliance and adherence to consumer and data protection policies, specifically for the German market, managing consumer data and mitigating risk, aligned to the Group’s GDPR strategy and procedures.
- Work closely with the Central team, Brand teams, Digital Designers and Front-end Developers, to QA and execute plans, whilst ensuring Brand principles and best practice is followed on the German websites.
How success is measured in this role:
- Daily digital plans delivered on-time and in detail, approved by the Senior Digital Country Executive and Regional teams, covering activity across all digital channels and communication platforms, tailored for the German market.
- On-time and to-plan digital content, delivered for German market websites, including the rollout of brand content and tactical promotions to meet performance KPI’s and ensure content is fit-for-purpose at all times.
- Optimised on-site customer journey, measured through data-driven content and product, to meet engagement and conversion targets to maximise performance.
- Digital trading targets met for all digital German market sites, including agreed traffic and conversion KPI’s and measures, delivering strong commercial growth to build the local German market.
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Forward Role is operating as an employment agency.