almost 2 years ago
This online retailer has seen exponential growth over the last 12 months and has seen YoY revenue increase since launch several years ago. An eCommerce Manager is sought to own the trading website, manage conversion and the user experience.
- Create a trading framework amongst ecommerce, digital marketing and buying teams that ensures alignment of trading activities and methods and secure exclusive online deals for ecommerce trading calendar.
- Conduct regular in-depth onsite analysis per product category and competitor, providing feedback and recommendations to the wider business on aspects such as onsite merchandising, landing pages, products, depth of range and gaps, pricing, promotional messaging and execution, content, user experience.
- Identify and deliver commercial growth opportunities with existing products and new ranges.
- Analyse KPI metrics to maximise sales opportunities. Review weekly sales data, summarising and highlighting any changes in sales patterns to relevant stakeholders in addition to providing recommendations and advising on corrective measures where necessary.
- Report trading limitations such site availability, platform functionality, system and process issues to the product development/support team for resolution or development.
- Support Digital Marketing teams to improve traffic, sales, ROI, CPA conversion rate and basket size.
- Conduct regular troubleshooting audits, log any issues and report to the Development agency.
- Liaise with the external Development agency to make onsite amendments and enhancements. Be the point of contact between the team and the developers.
- Very commercial and can spot opportunities for improvement and optimisation
- Experience within an ecommerce environment
- Magento experience
- Technical capability to spot errors and opportunities
- Analytical capabilities and familiar with tools such as Google Analytics
- Ability to work autonomously whilst being a team player
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