Email Marketing Coordinator

£30,000 + generous office profit share bonus + benefits

Lytham St Annes – Hybrid working

Forward Role are working with an award-winning and family-owned British Jewellers to recruit an Email Marketing Coordinator. Established over 100 years ago, they now have over 70 stores across the UK and an ecommerce website.

There is a real family feel in this business and they really care about their staff and it shows - over one third of their colleagues have been with the company for over 15 years. Their staff benefits are also fantastic!

They are also a charitable trust, in the last 20 years they have contributed millions to hundreds of charities and give staff 2 paid charity days per year to come away from the office and take part in charity work.

Playing a vital role within the marketing team, the primary responsibility of the Email and CRM Coordinator will be the planning, delivery, development and analysis of the email programme.

RESPONSIBILITIES:

• Creation and management of the email schedule

• Effective and timely delivery of the email programme, to include briefing of both creative and build, data selection, testing and deployment.

• Collaborate with departments across the business to generate email content including eCommerce, content, product, retail

• Coordination of quarterly email planning and weekly email schedule meetings

• Use audience and email insight to optimise email campaigns from both an audience, scheduling and content perspective

• Working with ESP to manage IP reputation and maintain deliverability rates

• Plan, develop and implement automated lifecycle email programmes

• Devise and execute testing programmes interrogating targeting, timing, creative, offer variables.

• Regular analysis and reporting on email performance and provide actionable insights and ongoing recommendations

• Management of the email budget

• Stay up to date with industry best practices and competitor activities

EXPERIENCE:

• Great knowledge and passion for email marketing along with a keen interest in retail

• Demonstrable experience of executing consumer email programmes end to end

• Solid understanding of email KPIs and deriving insights for wider business reporting and actions

• Commercial thinker and results focused

• Analytical and creative problem solving

• Experience working with email service providers and a strong understanding of e-marketing best practices

• HTML knowledge (preferred not essential)

• Highly organised, as well as flexible and solutions-based when required

• Strong numerical and excel skills

• A proactive, resourceful and self-starting approach -  ability to hit the ground running

• A great communicator and team player

• Strong written and verbal communication skills

• Excellent attention to detail

• Good time management skills

• Ability to handle multiple projects at any one time

• Experience of working in a fast paced environment

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.