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Job description

Email Marketing Executive

Great role for an experienced and passionate Email Marketing Executive to join a very well-known and highly respected retail brand, based in Manchester.

You will work across 2 brands being responsible for the automated and lifecycle emails for both.

The role is full-time/permanent, with initial working from home and then working back in the office when we are all able to.

About the role:

Reporting into the Campaign Manager you will;

  • Manage and brief all B2C marketing emails with a focus on business objectives and KPIs

  • Ensure that the email strategy is in line with the e-Commerce growth strategy and KPIs

  • Ensure all emails are on-brand and of a high standard.

  • Work with the developers and the Campaign Manager to build successful automated and lifecycle email campaigns

  • Write copy that is on-brand and meets commercial objectives

  • Work with international team, as well as the UK Marketing and Social Media teams to ensure offline and social media campaigns are supported with CRM activity when possible

  • Work with the CRO team to create personalised on-site content for the email marketing channel in order to maximise conversion

  • Constant analysis, using data to improve email marketing strategy, and weekly reporting

  • Research and report on competitor email marketing activity

About you:

  • Solid background in CRM/Email marketing

  • Ecommerce experience

  • Strong analytical skills and ability to use data to gain insights

  • Strong copywriting skills, with the ability to change tone of voice and stay on brand.

  • Good communication skills, and highly organised.

  • Must be flexible, positive, logical and creative

 

Keen to hear more? Apply today, or get in touch with Beth Price on beth@forwardrole.com or 07732 689608.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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