Great role for an experienced and passionate Email Marketing Executive to join a very well-known and highly respected retail brand, based in Manchester.

You will work across 2 brands being responsible for the automated and lifecycle emails for both.

The role is full-time/permanent, with initial working from home and then working back in the office when we are all able to.

About the role:

Reporting into the Campaign Manager you will;

Manage and brief all B2C marketing emails with a focus on business objectives and KPIs
Ensure that the email strategy is in line with the e-Commerce growth strategy and KPIs
Ensure all emails are on-brand and of a high standard.
Work with the developers and the Campaign Manager to build successful automated and lifecycle email campaigns
Write copy that is on-brand and meets commercial objectives
Work with international team, as well as the UK Marketing and Social Media teams to ensure offline and social media campaigns are supported with CRM activity when possible
Work with the CRO team to create personalised on-site content for the email marketing channel in order to maximise conversion
Constant analysis, using data to improve email marketing strategy, and weekly reporting
Research and report on competitor email marketing activity

About you:

Solid background in CRM/Email marketing
Ecommerce experience
Strong analytical skills and ability to use data to gain insights
Strong copywriting skills, with the ability to change tone of voice and stay on brand.
Good communication skills, and highly organised.
Must be flexible, positive, logical and creative

Keen to hear more? Apply today, or get in touch with Beth Price on beth@forwardrole.com or 07732 689608.

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