Email Marketing Executive

Manchester or Leeds

Hybrid working

Looking to work for a business that puts marketing at the forefront of their business strategy?

I’m working with the UK’s leading supplier of vital business services who see their marketing team as the “engine room” of their business.

Due to huge growth they are looking to recruit 3 Email Marketing Exec’s…

The Role:

• The Email Marketing Executives will support the CRM Marketing Manager with deployments of Pardot Marketing campaigns.
• The role holders will be guided by the single customer view to build, test and deploy Pardot campaigns.
• They will work with the other Marketing Managers within new business, cross-sell, retentions, and care.

Responsibilities:

• Leverage single customer view to build, test and deploy campaigns across multiple channels. This role will master Pardot to design and construct effective communications (primarily email) to meet marketing and business goals.
• Liaise closely with sales support team to make sure Leads are being successfully passed from Pardot into Lead Manager.
• Support the CRM Manager to guide the flow of data driven by propensity models and insight and work in close collaboration with the Data & Insight team.
• Trial novel new approaches – all underpinned by Pardot capability.
• Produce real-time reporting in collaboration with the Data & Insight team.
• Review existing processes, procedures, and business performance to make recommendations that drive better efficiencies and systems use.

What you will need:

• Experience using a marketing CRM platform, ideally Pardot.
• Comfortable with HTML (desirable), managing and manipulating data and providing valuable insights that support the CRM Manager.
• Experience in optimising marketing communications; reviewing results to recommend and implement changes.
• Marketing experience preferably within Financial services (Insurance and Payments).
• Strong organisational and planning skills, in a dynamic and fast paced environment.
• Solutions orientated, with the ability to find innovative ways to resolve problems.
• The self-awareness to identify own development needs and the desire to continually improve both self and the team.
• Analytical mind with an ability to interpret and analyse data to provide concise and insightful reporting.
• Test and learn mentality; keen to try new things and deliver improvements.
• High attention to detail.

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