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Job description

Senior Marketing Executive - Email

Fantastic role for a Senior Marketing Executive with solid Email Marketing experience to move into a great email/CRM focussed role. THis is a well established, unique fashion/retail brand with a personality based in Manchester.

They are looking for a great Senior Marketing Exec - Email to join the team, someone who is that perfect mix of creative and data. You will report to the Marketing Manager and be responsible for their automation/CRM campaigns.

About the role:

  • Responsible for the delivery and improvement of the current email marketing strategy in line with overall brand and digital strategy.
  • Explore and implement email marketing strategies including push notifications and SMS.
  • Manage the campaign and content schedule, you will write engaging, on brand content.
  • Manage the AB test plan, running regular tests to improve performance.
  • Building, maintaining, and refining automation campaigns (welcome, abandon basket etc).
  • Constructing email templates using dynamic content for segmentation.
  • Weekly reporting on email campaign results, presenting findings to the marketing team and suggesting improvements.
  • Management and optimisation of the VIP loyalty scheme currently in place.

About you:

  • Experience within a Marketing Exec, Email or CRM executive role, 2 years plus.
  • Experience writing content and managing email campaigns end to end.
  • Ideally previous fashion/beauty/retail experience
  • Creative and strong analytical, datal skills.
  • Experience with Microsoft Excel and Google Analytics

If this if of interested please appply today, alternatively please get in contact with Beth Price on or 07732 689608.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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