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Job description

European Product Marketing Co-Ordinator

Our client, a global tech business with an International head office in Greater Manchester, are looking to recruit a Product Marketing Co-Ordinator to help drive business across Europe through sales and marketing support.

The duties will include, but not be limited to the following: 

Main Responsibilities

Product Communication & Launches

  • Provide timely updates to the product line-up summarising production timings, pricing, SPEC and key selling points
  • Prepare presentations for introducing the product line-up to local offices and key customers
  • Prepare new product sales guides for each product launch

Central Marketing Support 

Implement Pan European promotions on strategic model categories, New product launches, Vertical marketing and Supplies marketing activity creating relevant project briefs to design department, writing copy, attending photo shoots, managing schedules, negotiating and managing costs

  • Take ownership of assigned projects managing from start to finish whilst providing timely updates to management
  • Provide input to the central Web Strategy to ensure the labelling products are accurately represented and new products are accurately updated at launch
  • Make recommendations to management for future campaigns and central activity
  • Assist with monitoring campaign performance

Market Intelligence

  • Research target markets & competitors marketing/promotion actions
  • Undertake detailed analysis of competitor models and make summary comparison charts
  • Visit EU sales offices, exhibitions and conduct web research where necessary

Budget Administration

  • Ensure the Labelling Budget is correctly administered
  • Assist in forecasting the Budget spend quarterly

Facilitate European regional meetings

  • Planning, facilitating and minuting the quarterly Labelling and Vertical meetings with sales subsidiaries
  • Ensure follow up actions are pushed through with European and global HQ participants

Facilitate Product Training

  • Planning, facilitating and assisting with Product and Vertical specific training courses to local offices and customers as required
  • Assist L&M management with any other duties as required


Requirements:

Essentials

  • Degree level qualification in relevant field or equivalent
  • Minimum of 3 years’ experience within a product marketing role - ideally from an IT related industry
  • Ability to manage marketing projects demonstrating time management with the ability to prioritise workloads
  • Ability to effectively communicate marketing message to vertical target markets
  • Able team player whilst self- motivated to deliver individual marketing projects
  • Collecting and analysing relevant market data to inform the organisations marketing strategy
  • Ability to work under pressure
  • Ability to present information articulately both verbally and in written form
  • Flexibility to travel

Desirables

  • Copy writing skills
  • Strong analytical skills
  • Strong proficiency within Microsoft Office, particularly PowerPoint and Excel 
  • Experience of working within an International/European organisation
  • Experience abroad and European language knowledge would be a plus 
  • Project management experience
  • Passionate about technology

  

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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