£70k - 85k per year
4 months ago
Forward Role are working with a fast-paced, dynamic retailer / eCommerce business in West Cheshire. Due to extraordinary success and continued growth, the business are recruiting a Head of Analytics & Insight. This is an incredible opportunity for an experienced Insight & Analytics Specialist to drive significant change and growth, through innovation and leadership!
As the Head of Analytics & Insight, you will be leading the analytics functions across the business, covering Digital & Web, Customer & Marketing, Trade & Merchandise. You will be responsible for turning complex data in to insight and actions. The ideal candidate will have strong management experience, and someone who isn’t afraid to get stuck in and get their hands dirty with the data!
Role & responsibilities:
Building an in-depth understanding of the customer journey
Analysis of customer data and delivering insight on shopping and purchase behaviours
Continuing to analyse, monitor and review the customer journey, identifying areas of opportunity and cost saving
Delivering trade analysis – KPI & activity measurement / tracking and understanding the knock on effect
Continuously aim to increase Customer Lifetime Value, and profitability
Develop automated reports for key stakeholders across the business
Lead the on-going segmentation and personalisation projects
Be a champion of data and insight, driving a data driven culture throughout the business
Skills & experience:
Extensive experience in an Analytics / Insight leadership role
Be extremely commercially savvy and be a confident decision making
Experience using SQL
Knowledge of web analytics tools, such as Google Analytics or Adobe Analytics
Be able to work in a fast-paced, constantly changing and evolving environment
Being able to turn complex data in to actionable insights
Experience with other tools such as SAS, R, Python, Power BI, Tableau, Salesforce etc would be advantageous, but not essential
If you are interested in this role, please get in touch with Sophie on 07824 365 143 or email Sophie@forwardrole.com
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