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Head of Brand and Communications

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Head of Brand and Communications

  • Location

    Manchester City Centre

  • Sector:

    Marketing & Communications

  • Job type:

    Permanent

  • Salary:

    £50k - 55k per year + Excellent Benefits

  • Contact:

    Dan Middlebrook

  • Contact email:

    dan.01F0764C0.0@applythis.net

  • Contact phone:

    0161 641 5545

  • Job ref:

    40065

  • Published:

    5 months ago

  • Expiry date:

    2019-09-15

  • Consultant:

    Dan Middlebrook

Our client, a rapid growth B2B FinTech business is looking to recruit a Head of Brand and Communications to help deliver continued success as they scale-up further.

Reporting to the Marketing Director, this role will be responsible for:

  • Lead content, PR and creative teams to deliver a clear company communications strategy
  • Own and drive our PR and Thought leadership programme, building our profile nationally and regionally amongst our stakeholders
  • Build an active influencer and advocate community
  • Build & Deliver a prospect centric editorial programme

The primary responsibilities will Include:

  • Create, prioritize and execute against a clear editorial programme, ensuring the right mix of top, middle and bottom of funnel content.
  • Explore, experiment with and make recommendations for new content and communication formats (Could be podcasts, interviews, iPhone videos, user groups or anything else you identify)
  • Lead and build the content team, developing content executives into industry thought leaders
  • Optimise the ways in which sales and marketing stakeholders access, share and evangelize content
  • Manage 3rd party creative, PR and analyst agencies to deliver against editorial goals
  • Build and foster a speaker panel, ensuring all speakers deliver a clearly defined message
  • Support Marketing Director in brand strategy development and execution.
  • Foster a culture of continued learning and development, both individually and amongst your direct reports
  • Build and report against a set of KPIs that help us determine audience engagement, brand reach and content relevancy.

In practice, this means you will be:

  • Growth minded, you will have B2B marketing role models that you follow and seek to emulate
  • Comfortable switching from strategy to tactical execution quickly, that could mean building out a quarterly editorial programme in the morning to writing and publishing a blog post in the afternoon.
  • An empathetic leader, able to coach and develop your team, making them feel empowered to contribute.
  • A team player (not an empire builder), someone who wants to help us build a company. 
  • An agile thinker, someone who understands that in scale up businesses plans change quickly.  You must be comfortable with this and able to thrive on it.
  • A Clear and eloquent communicator
  • Able to demonstrate a track record in building brand narratives that an entire organisation has rallied behind
  • An outstanding copywriter. 
  • Highly articulate and able to influence in a cross-functional team environment
  • Experienced in the banking/finance/fintech sector

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
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