Job description

Head of Conversion / Senior CRO Manager

  • Location


  • Sector:

    Analytics & Insight

  • Job type:


  • Salary:

    £40k - 50k per year

  • Contact:

    Sophie Page

  • Contact email:


  • Contact phone:


  • Job ref:


  • Published:

    8 months ago

  • Expiry date:


  • Consultant:

    Sophie Page

Head of Conversion / Senior CRO Manager

Up to £50,000 - Manchester

Forward Role are working with an innovative and collaborative agency in Manchester. The Analytics and Conversion Rate Optimisation function are the fastest growing team in the business, and are set to see continuous growth over the next few years. This is very exciting time to join the business and the team, with more investment in to new, cutting edge tools and an expanding, varied client base to support.

The CRO function is vital to the services the agency offer, with a rapidly growing team you will be working alongside some of the most knowledgeable and talented conversion and analytics specialists in the industry. The agency are seeking a passionate Conversion Specialist, who can create, deliver and manage CRO roadmaps and develop testing strategies. The ideal candidate will be up for a big challenge in an innovative and entrepreneurial environment.


  • Developing and implementing CRO strategy for clients
  • Promote and encourage continuous testing and optimisation
  • Own and drive the CRO strategy and roadmap
  • Running A/B testing and MVT
  • Create testing hypothesis and recommendations for site improvements from qualitative and quantitative analysis/research
  • Support with design and implementation
  • Analysis of tests, monitoring the performance, providing insight and making recommendations - Deep dive analysis to understand the customer journey and use heatmaps, replay tech and surveys
  • Provide ad-hoc optimisation support
  • Build strong client relationships and deliver workshops
  • Work in collaboration with other teams to deliver the best result for the client
  • Managing an CRO Executive

Skills / experience:

  • 3+ years experience in an optimisation role
  • Excellent AB/MV testing experience
  • Web analytics experience using Google Analytics
  • Customer focused and data driven
  • Attention to detail
  • Passionate and ambitious
  • Creative and passionate
  • Excellent communication skills, confident to liase and present to senior clients
  • Keeping up to date with the latest trends and tech
  • Active in the analytics community

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email sophie@forwardrole.com

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