W1siziisimnvbxbpbgvkx3rozw1lx2fzc2v0cy9mb3j3yxjklxjvbguvanbnl2jhbm5lci1kzwzhdwx0lw5ldy5qcgcixv0

Job description

Head of CRM

Head of CRM

£65,000 - £85,000 with great benefits

Manchester (with flexible working)

This is brand new role for this award-winning e-commerce business based in Manchester which thrived during lockdown! Because of their growth plans, they are now wanting to add a Head of CRM into their marketing team to focus on acquisition, activation and retention through direct communications. The purpose of the role is to lead the customer lifecycle through establishing a best in class CRM capability, through building, optimising, and managing a CRM programme to meet commercial and customer objectives, and through supporting the learning and development of CRM tools and techniques for the wider marketing team and business.  

KEY RESPONSIBLITIES:

  • Manage the current technology and tools for CRM for the business, gathering requirements to optimise the current partnership or consider alternatives through a formal RFP, selection and implementation project
  • Develop and implement automated programmes aligned to key commercial and customer objectives (e.g. acquisition, activation, cross / up sell and retention)
  • Optimise and develop automated and trigger programmes, adopting a robust test and learn framework to drive improvements in customer outcomes and ROI
  • Develop capability to move from an email & SMS focused approach to multi-channel strategy, through test and learn
  • Measurement and reporting of all activity and recommendations on future development
  • Maintain and deliver email templates using HTML and CSS
  • Build and maintain templates for new channels as relevant
  • Work closely with wider commercial team to develop consistent design, messaging and optimum customer journeys through all touch points
  • Build knowledge and up-skill team to deliver campaigns 
  • Ensure all CRM activity is compliant and managed in accordance with internal policies, with emphasis on understanding and applying GDPR requirements
  • Management of a team
  • Make informed decisions and effectively and credibly debate and challenge management recommendations within your role
  • Maintain the first line of defence by reviewing/supporting the risks and controls assigned to the department.

SKILLS & EXPERIENCE REQUIRED:

  • Hands on experience working with marketing automation platforms; e.g. Salesforce Marketing Cloud, IBM/Silverpop/Acoustic, Smartfocus, Pardot, Marketo
  • Strong knowledge of core marketing automation technologies, including writing for emails, HTML, CSS and database infrastructures.
  • Experience in design/planning and delivery of marketing email programmes, both automated and ad-hoc campaigns, and preferably multi-channel (SMS and social) including dynamic content
  • Experience in applying robust test and learn methodology to optimise performance
  • Experience applying rating and review technology and integrating with email, PPC and other transferable locations
  • Experience with Microsoft office, Excel, Adobe Dreamweaver, Indesign and Photoshop
  • Experience in implementing new CRM solutions and RFP processes
  • Understanding of web personalisation and CRO

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

  • W1siziisijiwmjavmtevmtcvmtmvmdmvmjuvndkyl3dvcmwgkdyplnbuzyjdlfsiccisinrodw1iiiwimjuwedi1mfx1mdazyyjdxq

    Online Retail Pet Peeves

    We all knew that online shopping would become more and more prevalent but this year, it has been an absolute saviour. From... Read more

    Read blog
    1 week ago
  • W1siziisijiwmjavmtevmtavmtevmtevmtqvodm1l0nvchkgb2ygsmfjaybiyxjyaxnvbi5wbmcixsxbinailcj0ahvtyiisiji1mhgyntbcdtawm2mixv0

    Didn't get the job? How to handle rejection.

    Didn’t get the job? You aced the interview, dressed smartly, spoke confidently and knowledgeably about the role, company, ... Read more

    Read blog
    2 weeks ago
  • W1siziisijiwmjavmtevmdqvmtavndkvndqvodezl3dvcmwgkduplnbuzyjdlfsiccisinrodw1iiiwimjuwedi1mfx1mdazyyjdxq

    How to manage stress and tips to help you get through the second lockdown

    Today is National Stress Awareness day… good timing with the UK going in a second National Lockdown tomorrow. What even is... Read more

    Read blog
    3 weeks ago
W1siziisijiwmtgvmdyvmtqvmdevndivmjavmjk0l2zvb3rlci1pbwctymx1zs5qcgcixsxbinailcj0ahvtyiisijiwmdb4nzawxhuwmdnlil1d

Proudly working with...

  • W1siziisijiwmtgvmdyvmtmvmtkvndmvmdivmzmvyw8ucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmtgvmdcvmtivmtuvndavmtkvotqzl29udghlymvhy2gucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmtgvmdcvmtivmtavntavntyvmji4l2jvb2hvby5wbmcixsxbinailcj0ahvtyiisijiwmhgxmdbcdtawm2mixv0
  • W1siziisijiwmtgvmdyvmtmvmtkvndkvmzmvodivynjvdghlci5wbmcixsxbinailcj0ahvtyiisijiwmhgxmdbcdtawm2mixv0
  • W1siziisijiwmjavmdivmduvmtevmdmvntuvntq1l0noyxjsb3r0zsbuawxidxj5lnbuzyjdlfsiccisinrodw1iiiwimjawedewmfx1mdazyyjdxq
  • W1siziisijiwmjavmdevmzavmtyvmjevmjivmju2l0hhdmfzie1lzglhlnbuzyjdlfsiccisinrodw1iiiwimjawedewmfx1mdazyyjdxq
  • W1siziisijiwmtgvmdyvmtmvmtkvndcvmjivnzezl2ljzwxhbmqucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmjavmdivmdmvmtyvntkvmtevmzq4l0peignvchkucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmjavmdevmzavmtcvmzqvmzuvnju3l0tqtucucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmjavmdevmzavmtcvmzivndcvnzmwl01jq2fubi5wbmcixsxbinailcj0ahvtyiisijiwmhgxmdbcdtawm2mixv0
  • W1siziisijiwmtgvmdcvmtivmtuvndqvntivmtazl29jywrvlnbuzyjdlfsiccisinrodw1iiiwimjawedewmfx1mdazyyjdxq
  • W1siziisijiwmjavmdivmdmvmtcvmdevmjuvmzqzl0nvb3blcmf0axzliejhbmsucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d