Job description

Head of Digital Marketing

Manchester (Hybrid Working)

Up to £75,000 per annum + Benefits

Are you a dynamic and results-driven digital marketing expert?

Do you thrive in a fast-paced environment and have a passion for leading strategic initiatives that drive online engagement and business growth?

If so, continue reading as we have an exciting opportunity for you!

Company Overview:

Are you interested in joining an innovative and forward-thinking company headquartered in the heart of Manchester?

As a leading player in Financial Services, they are dedicated to pushing boundaries, embracing creativity, and fostering a collaborative work environment. With a strong commitment to professional development and work-life balance, we are excited to find a visionary Head of Digital Marketing to their business.

Role Overview:

As the Head of Digital Marketing, you will be responsible for developing and executing digital strategies that elevate the companies brand presence, drive customer engagement, and deliver tangible business results. Your expertise will guide a talented team and digital agency support across various digital marketing disciplines, and your leadership will be instrumental in shaping the company's digital roadmap. This role offers a hybrid working arrangement, combining office-based work in Manchester with remote flexibility.

Key Responsibilities of the Head of Digital Marketing:

• Lead the development and implementation of comprehensive digital marketing strategies that align with overarching business objectives.
• Oversee all aspects of digital marketing, including Performance Marketing, Paid Search (PPC, Display, Programmatic and Paid Social), SEO, Content Marketing, Social Media and Email marketing.
• Manage and optimise performance marketing initiatives to maximize ROI and drive customer acquisition.
• Collaborate cross-functionally to ensure consistency in brand messaging and customer experience across all digital touchpoints.
• Analyse data and KPIs to measure the effectiveness of campaigns, providing actionable insights and recommendations for continuous improvement.
• Stay up-to-date with industry trends and emerging technologies to ensure the company remains at the forefront of digital innovation.
• Manage, mentor, and inspire a team of digital marketing professionals, fostering a culture of creativity, innovation, and collaboration.
• Build and nurture relationships with key stakeholders, both internally and externally.

Key Skills and Experience:

• Proven experience in a senior digital marketing role, with a track record of successfully driving performance marketing and paid search strategies, along with other digital initiatives.
• Strong understanding of digital marketing channels, techniques, and best practices.
• Exceptional leadership and team management skills, with the ability to motivate and guide a diverse team across digital marketing disciplines.
• Analytical mindset with the ability to translate data into actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Innovative thinker who can develop creative solutions to complex challenges

Benefits:

• Competitive salary of up to £75,000 per annum.
• Hybrid working arrangement.
• Comprehensive benefits package.
• Professional development opportunities to support your continued growth.
• Collaborative and inclusive work environment that values diversity and creativity.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.