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Job description

Head of Marketing

Head of Marketing

£50,000 - £60,000 & flex working

(Could potentially consider 4 days)

South Manchester

This is a pivotal role in driving the marketing communications for this growing regulated financial services business. You will be responsible for a small team in driving performance based full mix B2C marketing campaigns to boost customer acquisition, retention and conversion.

Key responsibilities:

  • Spearheading the Group communications plan, budget and KPIs to deliver a cost effective increased growth in the customer base.
  • Brand communications – evolving and ensuring consistency across all touchpoints.
  • Monitoring the customer journey and messaging at every touchpoint to ensure consistency from point of enquiry through to sale
  • Campaign activity to customer prospects and active customer base to drive new customers and recommendations.
  • Communicating key messages across direct marketing; customer collateral; website, social media, events and PR.
  • Test, learn and recommend activity across new channels for customer acquisition.
  • Sales team marketing support such as collateral, engagement, corporate partner marketing best practice.
  • Research and insight that drives campaign planning and product development.
  • Product development – launching new products and services to customers or enhancing existing.
  • Getting the very best from our external creative agencies.
  • Colleague communications to drive engagement around our strategy, values and behaviours.

Experience required:

  • Educated to degree standard with excellent written and verbal communication skills.
  • A clear understanding of database marketing and segmented delivery of campaigns.
  • Exceptional campaign management skills.
  • The ability to think strategically and plan tactically.
  • Customer focused
  • Excellent communicator
  • Collaborative (Works well with stakeholders across the business)
  • Analytical - understands performance and can make recommendations for improvements
  • Commitment to exceed expectations

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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