£50k - 60k per year
0161 641 5545
about 2 years ago
Our client is a leading leisure business, based in Liverpool and an opportunity has arisen for a talented marketer to join their senior leadership team as Head of Marketing & CSR, reporting to the Commercial Director.
A dynamic, commercially minded, results driven individual is required to take responsibility of the marketing strategies, communications and community engagement.
The role is varied, with responsibilities stretching across the business. The ultimate goal is to drive revenue growth and the role is responsible for on and off-line marketing strategies, partnerships, communications and CSR activity. In addition to this, the role oversees the marketing strategy for sub-brands.
The successful candidate must be skilled in all areas of developing marketing strategies, from research through to demonstrating a return on investment. The person must have experience of negotiating agreements and managing a mix of agencies. As well as leading the Marketing & CSR team, the successful person will be required to influence other departments within the business and to build effective relationships with stakeholders.
The role is varied, demanding, but very rewarding someone who enjoys a fast pace and delivering results would relish the role.
Looking after a Marketing team of eight and managing a budget of c 750k, your areas of responsibility will include:
Insights and Analytics
A degree or equivalent qualification relevant to the role.
Proven experience of delivering successful marketing and digital marketing strategies.
Experience of delivering CSR activities.
Experience of introducing new technologies and innovations.
Understanding of the principles of revenue management.
Commercially astute with strong budget management abilities.
Experience of recruiting and managing agencies and freelancers.
Confidence to make decisions at a senior level.
Proven leadership and people management skills.
The ability to communicate at all levels, to influence and negotiate.
Skilled at building effective relationships internally and externally across organisations, including stakeholder management.
Experience of commissioning research and using insights to develop strategies and influence the business.
Strong analytical skills
Excellent written, copy writing, numerical, oral and presentation skills.
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