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Job description

Head of Marketing

  • Location

    Manchester

  • Sector:

    Marketing & Communications

  • Job type:

    Permanent

  • Salary:

    £40k - 50k per year

  • Contact:

    Guy Walker

  • Contact email:

    guy.421DF00C4.0@applythis.net

  • Contact phone:

    0161 914 8558

  • Job ref:

    43060

  • Published:

    8 months ago

  • Expiry date:

    2020-02-10

  • Consultant:

    Guy Walker

Head of Marketing (fashion start up)

£40,000 - £50,000

Manchester

Fashion start up!! That’s right, this is a brilliant opportunity to be part of something right at the very beginning. The proposition is centred around fashion and quality grooming products on a subscription basis, quite like a Graze or Gousto model. The business is off the ground, they have paying customers and they’re acquiring investment to further increase their customer base and build the brand. This is a fantastic opportunity for an entrepreneurial marketing professional with a deep passion for fashion to join an early-stage start up with high growth potential.

Role responsibilities:

  • Website build and development, customer journey
  • Build the brand from scratch - tone of voice, messaging, look and feel
  • SEO / PPC to drive traffic
  • Analytics, performance management and conversion
  • Social and paid social to build awareness and engagement
  • Email / CRM – end to end campaign management
  • Building a customer database of information
  • Creative & design
  • Traditional print & production

Person specification:

  • A full mix marketer, as strong online as offline with a Marketing qualification
  • A hands on operator but able to build, manage and motivate a team
  • Previous experience of a subscription business would be desirable
  • Previous experience of working in a start up and managing the growth of a brand desirable
  • Driving high volume customer acquisition at top of funnel through lean digital marketing
  • Experience using Facebook Ads, Google Ads, affiliate marketing, Google Analytics and SEO tools for digital campaigns
  • Experience devising and implementing a marketing strategy and managing the marketing budget
  • Data-oriented with an analytical mindset
  • Proactive self-starter

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
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