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Job description

Head of Paid Media

Forward Role are currently working with an established tech-driven provider in their search for a Head of Paid Media. This is an exciting opportunity for someone ambitious, driven and creative to fill a newly created role which will enable to business’ expansion into the US and European markets. Joining an expanding marketing team, the Head of Paid Media will have the opportunity to create and develop the paid strategy and ultimately take it to the next level.

Key responsibilities:

  • Account management of all paid search and paid social accounts
  • Ensure all paid search/PPC campaigns are constantly reviewed and improved to ensure maximum ROI on budget spend
  • Management of paid search/PPC planning, forecasting and reconciliation processes
  • Manage, maintain and build audiences for targeting and re-targeting
  • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out any key areas of importance in accordance with company goals
  • Develop, manage and administer an effective paid digital strategy and develop a best-in-class approach to an agreed budget
  • Work alongside the Campaign Manager and Brand Manager to integrate paid digital strategies into the company’s overarching marketing plan and create/deploy target audiences to aid conversion
  • Manage and execute the day-to-day implementation of the paid search account including ad copy changes, keyword analysis, account optimisation and budget checks
  • Be the main point of contact for the ongoing performance of our paid digital activity
  • Work alongside fellow team members in optimising landing pages for conversion
  • Ensure all activity is effectively tracked monitor the evolution of the industry and keep up-to-date with the latest trends and best practice
  • Work with the CRO to define the team structure, roles and resourcing needed for acquisition marketing going forward
  • Work with internal stakeholders to refine or devise marketing metrics and KPIs as needed to inform ROI
  • Measure and report on paid marketing effectiveness across all channels with a focus on maximising ROI and new client acquisition

You should ideally:

  • Have at a degree in marketing (or equivalent)
  • Have at least 3 years’ experience in a role focussing largely on digital acquisition
  • Have a specialist knowledge of digital acquisition channels, especially paid search via Google and all social media platforms
  • Be up-to-date with the latest trends and best practices in online marketing
  • Be an excellent communicator, both written and verbal
  • Have strong time management skills
  • Have an expert knowledge of website analytics tools

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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Proudly working with...

  • AO.com
  • On The Beach
  • Bauer Media Group
  • Boohoo
  • Brother
  • Charlotte Tilbury
  • Dentsu Aegis Network
  • Havas Media
  • Iceland
  • JD Sports
  • KMPG
  • Matalan
  • McCann
  • Missguided
  • Ocado
  • Shop Direct
  • The Co-operative Bank
  • Tyres on The Drive