£600 - 800 per day
Interim Head of Digital
6 months contract
£600 - £800 per day
Fully remote and you can be based anywhere in the UK
A SaaS business who are experiencing a period of high growth are looking to bring in a Head of Digital to sit under the CEO and focus on digital acquisition (mainly SEO) and broader digital marketing strategy.
As the Interim Head of Digital you will commercially and strategically shape what they do within the acquisition channels with a focus around SEO. Ideally you’ll be able to track, analyse and drive performance through digital acquisition strategies to drive consumers to our website and look to accelerate the leads through the sales funnel process and look to convert them into a sale (CRO) whilst working in conjunction with a sales team to drive long term customer value and ROI.
About the role:
- Driving qualified leads from target segments at a target CPL through performance focused marketing activities, and work with sales to support the conversion of these leads to wins
- Building a roadmap for marketing strategy over a longer-term horizon i.e. extending existing channels and testing new avenues to market
- Generating efficient online demand for our software and technology services through paid digital activity in PPC, Paid Social and organic search in SEO
- Maximising the visibility of organic search through SEO and ensuring that the website is fully optimised to drive traffic through keyword research, link building activities are maximised with relevant content and working with key stakeholders to generate it
- Driving online conversion through the sales funnel process
- Overseeing other online channels like content marketing and adopting an ongoing test and learn approach to continue to drive quality leads to the website
- Ideally you will have proven experience in leading the formation and roll-out of a digital marketing strategies and will be an SEO subject matter expert.
- Ideally you will have worked within a software or scale up internet business previously.
- You will have experience in a scaled environment and be aware of best practice from this.
- You’ll be commercially focused to drive ROI.
- Must be available within 1-2weeks notice.
Interested? Please apply ASAP as this role won't be around for long. If you would like more detail please contact Beth price on email@example.com or 07732 288026. Thanks.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.