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Market Research & Insight Manager

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Market Research & Insight Manager

  • Location

    Bolton

  • Sector:

    Analytics & Insight

  • Job type:

    Permanent

  • Salary:

    £35k - 45k per year

  • Contact:

    Sophie Page

  • Contact email:

    sophie.520066F15.0@applythis.net

  • Contact phone:

    0

  • Job ref:

    40900

  • Published:

    4 months ago

  • Expiry date:

    2019-11-10

  • Consultant:

    Sophie Page

Market Research & Insight Manager

Bolton

£35,000 - £45,000

Forward Role are working with an exciting, fast-growing and unique automotive business in Bolton. The company are on the hunt of a dynamic Market Research & Insight Manager to work alongside, support and back the Operational Marketing Manager. You will provide insight to help develop and shape the marketing strategy.

This is a new role, so the ideal candidate will need to be experienced across research, insight and analytics. It’s a great opportunity to build a new function from stretch and put your own mark on it.

Responsibilities:

  • Source and collect relevant data across the market, competitors, target and current customers
  • Provide insight from your findings and utilise to develop strategy and paint a fuller picture or the market
  • Develop a clear understanding of prospect customers through developing, delivering and analysis of surveys
  • Statistical analysis of large data sets – understanding data and how to use the results by making marketing recommendations
  • Perform and present market SWOT analysis
  • Perform and present competitor analysis – understanding offer, identifying opportunities, understanding pricing and business models, sales and operational methods

Skills and Experience

  • Market Research, Insight and Analytics experience
  • Consolidate and interpret a number or large data sets
  • Advanced user of statistical programmes, for example SPSS/R/SAS etc
  • Data collections experience – surveys, NPS, focus groups
  • Experience working with CRM systems
  • Experience / knowledge of the automotive industry is desirable but not essential
  • Excellent presentation and communication skills
  • Strong insight and analytical ability

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email sophie@forwardrole.com

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