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Marketing Automation Executive (Salesforce Marketing Cloud)

Marketing Automation Executive (Salesforce Marketing Cloud)

£22,000 –£26,000

Manchester

A brilliant time to join an amazing business! Following a good year last year, this education business is looking to push on with continuing to be at the forefront of technology and automation. This is an opportunity to heavily influence the implementation of accurate communication strategies through specifically targeted audience selections. Through the use of their automation platform (Salesforce Marketing Cloud), you will create and maintain customer marketing and transactional journeys to enhance the consumer experience, drive growth and streamline internal processes.

Role responsibilities

  • Develop best practices, and work side by side with the product, channel and content team in integrating marketing automation into the DNA of the business

  • Work with the product and content team, mapping the right content to the right place in the buying cycle against the various personas

  • Act as a liaison between the sales and admission team ensuring consistency between workflows marrying email/content against the sales and admission process

  • Management and execution of marketing communications via Salesforce Marketing Cloud

  • Automation of customer service messages both for prospects and customers.

  • Creation of testing programs to evolve segmentation and lifecycles

  • Monitor and audit live automations and journeys to ensure accuracy and functioning as expected

  • Responsible for developing automation communications throughout the various customer lifecycles

  • Implementing the Marketing Automation roadmap by delivering new journeys and automations based on specific requirements and business goals

  • An understanding of our products, markets and their audiences, and which messages will resonate best with each.

Skills, experience & qualifications required

  • Evidence of technical understanding of automation processes

  • Ability to problem solve and use out of the box thinking

  • Have the confidence and ability to communicate technical solutions and analysis to non-technical people.

  • Ability to take projects through from concept to completion, potentially over a longer period of time

  • Understanding of programming language concepts (HTML, CSS or SQL is preferable)

  • Able to interpret large datasets and modify if required

  • Accurate, persistent with excellent attention to detail

  • Experience of using Salesforce Marketing Cloud is preferable but not essential

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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