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Job description

Marketing Campaign Analyst

  • Location

    Manchester

  • Sector:

    Analytics & Insight

  • Job type:

    Permanent

  • Salary:

    £25k - 35k per year

  • Contact:

    Sophie Page

  • Contact email:

    sophie.021C8EDF0.0@applythis.net

  • Contact phone:

    0

  • Job ref:

    43197

  • Published:

    5 months ago

  • Expiry date:

    2020-02-05

  • Consultant:

    Sophie Page

Marketing Campaign Analyst

Manchester

£25,000 - £35,000

Forward Role are working with a fast-growing and dynamic Financial Services business in Manchester City Centre. The award winning business provide excellent services to the business and consumer markets. This is a great opportunity to join a growing business, where they value and empower employees to grow and develop their careers.

As a Marketing Campaign Analyst you will play a key role in developing and driving the customer communication strategy, with a focus on relevance, targeting, personalisation and engagement. It will be responsible for creating and delivering communications, from taking the brief, working with the data for segmentation, test, validation, omni-channel deployment and post-campaign analysis and evaluation.

Responsibilities:

  • Work closely with database and marketing teams to develop implementation and development of multi-channel campaigns
  • Execute campaigns to the highest standard, ensuring they are to brief
  • Understanding a briefs, translating in to technical SQL code to extract relevant data for campaign lists
  • Advise stakeholders on campaign measurement and testing, ensuring performance is monitored, analysed and used to make recommendations for improvement
  • Manage customer data and be compliant with GDPR regulations

Skills and experience:

  • Strong working knowledge of SQL
  • Understanding / passion for communication and campaigns
  • Experience using email marketing platforms is desirable but not essential
  • Willingness to learn and develop on new tools and areas
  • Ability to work cross functionally with multiple stakeholders
  • Excellent organisation and presentation skills

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email sophie@forwardrole.com

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