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Job description

Marketing Executive

  • Location

    Blackpool

  • Sector:

    Marketing & Communications

  • Job type:

    Permanent

  • Salary:

    £23k - 25k per year + Excellent Benefits

  • Contact:

    Dan Middlebrook

  • Contact email:

    dan.5223D6C25.0@applythis.net

  • Contact phone:

    0161 641 5545

  • Job ref:

    43527B

  • Published:

    11 months ago

  • Expiry date:

    2020-03-03

  • Consultant:

    Dan Middlebrook

Our client is a leading B2B business who are on a rapid growth journey and are looking for a Marketing Executive to support their Marketing function.

The Marketing Executive will play a vital role within the marketing team, ensuring marketing activities, initiatives and messaging are closely aligned to objectives. You will assist in the development and implementation of multi-channel marketing campaigns for our Corporate and SME divisions.

Working with the Senior Marketing Team, the requirements / responsibilities of the Marketing Executive will be:

• Supporting the Marketing Team, delivering the 2019/2020 marketing strategy

• Coordinate and implement all marketing activities such as brand management, campaigns, physical and digital marketing campaigns, assisting with events and exhibitions

• Create high quality content with consistent messaging on an on-going basis

• Social media management – publishing posts and growing followers

• Website content / management – updating website content across our various websites

• SEO / PPC analysing – Driving traffic to website

• PR / advertising – liaising with trade publications and our external agency.

• Monitor and report on competitor analysis and promotional activity

• Deliver reports on research findings through written documents and verbal presentations

• Using data from the CRM system to effectively deliver marketing campaigns

• Provide fact-checking, copy-editing, and formatting assistance during the creation of marketing materials

• Dealing with day-to-day ad-hoc requests and duties.

Experience and Qualifications

• Minimum 12-18 months’ experience in a Marketing Executive role

• Must have previous experience of working in a Marketing Assistant / Administrator role

• Bachelor’s Degree in Marketing or equivalent Marketing Qualification

• Must have knowledge of Adobe InDesign/Photoshop/Illustrator programs

• Although not essential, B2B experience is useful

• Knowledge and experience of the energy industry also advantageous but not essential

• Spelling and grammar must be to an excellent standard

Personal attributes and competencies

• You will be motivated, ambitious and passionate about marketing

• You're fast paced, but not at the expense of quality or accuracy

• Have strong communication skills and the ability to interact with various teams across the business

• Have the ability to work well with the sales team to achieve marketing goals

• Be able to work under pressure, multi-task and manage priorities

• Have the ability to work independently and adapt easily

• Be ambitious and strive for continuous improvement

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