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Job description

Marketing Executive

Our client is a rapidly growing leisure business with a highly flexible working pattern. This role will be responsible for delivering bespoke MarComms across both online and offline marketing channels, understanding how best to engage a variety of B2B customers and stakeholders. As a member of the fast-growing Commercial arm of the business, this person will lead on all Legacy Project campaigns and ensure relevant teams are aligned.   

Main duties:

Work with the Head of Marketing, Communications & Events and the wider team to maximise returns from online & offline customer and stakeholder acquisition campaigns. Increase awareness of Legacy Projects in the industry, as part of the wider vision to enhance their proposition.

  • Work closely with sales and operational teams across the Group’s various brands.  
  • Review and refresh existing marcomms and collateral materials with a focus on customer/stakeholder lead to sale journey.
  • Contribute to and deliver brand awareness campaigns for each Legacy Project, in their relevant industry.
  • Explore innovative ways to reach our B2B target audiences.
  • Work closely with Digital Content Marketing Exec. to deliver quality, consistent organic and paid social content output across each key enabler, including but not limited to LinkedIn, YouTube, Facebook, Twitter & Instagram.
  • Work closely with Digital Content Marketing Exec. to deliver quality, consistent content for multiple websites.
  • Conduct research into customer/stakeholder acquisition activity to inform sales and operational teams of demand, audience behaviours and marketing trends in specific areas.
  • Build and maintain relationships with external partners.
  • Monitor and report on all marketing activity metrics and budgets.
  • Collaborate with wider Venue Acquisitions Team to develop and implement marketing outreach campaigns, aligned to business goals and objectives to achieve growth plans.

Person Specification:

 

  • Proven Marketing Executive or similar role
  • Experience in B2B marketing  
  • Understanding of market research methods and analysis
  • Marketing Degree or related qualification
  • The ability to work on own initiative and develop own briefs and campaigns, and to work in an autonomous capacity
  • Good copy writing skills
  • Strong, dynamic and enthusiastic personality
  • Experience with social media marketing, CRM and email marketing software, and Google Analytics
  • Knowledge of PPC and SEO with an eye for detail and good commercial acumen

Additional considerations:


This individual should be an innovative marketeer with great people skills with a strong commercial marketing background and an understanding of B2B Leisure outreach. They would need to be a strong cultural fit with existing team - being a strong communicator is essential to the role and candidates with experience in leisure, schools and/or construction are encouraged to apply.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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Proudly working with...

  • AO.com
  • On The Beach
  • Bauer Media Group
  • Boohoo
  • Brother
  • Charlotte Tilbury
  • Dentsu Aegis Network
  • Havas Media
  • Iceland
  • JD Sports
  • KMPG
  • Matalan
  • McCann
  • Missguided
  • Ocado
  • Shop Direct
  • The Co-operative Bank
  • Tyres on The Drive