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Job description

Marketing Executive

Marketing Executive

Up to £30,000


Forward Role are looking to recruit a Marketing Executive for an award winning independent professional services company. The Marketing Executive will support the marketing team in developing and delivering PR and marketing campaigns, digital and social content and delivering agreed activities across B2C and B2B and on-and-off-line campaigns and activities. The fundamentals of continued learning and building on success will be measuring the return on investment of campaigns and activities.

Job Description

  • Support, conduct market research and suggest initiatives for recruitment and retention marketing
  • Create marketing communications and collateral for print and online campaigns
  • Help with the delivery of B2B online and in person events including round tables, exhibitions and conferences
  • Run B2B and B2C social media channels to increase audience engagement and maintain the Twitter, Instagram, Facebook, YouTube and LinkedIn, Instagram and YouTube active social media profiles
  • Create social media content and monitor comments on social media every day to protect the company reputation
  • Deal with enquires from social media and pass on to relevant department  
  • Proactively suggest initiatives and conduct market research to support PR campaigns
  • Update and maintain related information on the B2B and B2C websites and find new relevant content opportunities
  • Use Google Analytics to assess performance of website content articles
  • Review and evaluate social and digital content to ensure the correct content topics are being used and are effective

Person specification:

  • A wide range of marketing, social media, PR and digital experience with excellent copywriting and organisations skills  
  • Experience working in a marketing role, ideally including both B2C and B2B activities
  • Qualifications in a Marketing / PR is advantageous
  • A good understanding of marketing and PR campaign tactical implementation and planning
  • Hands on experience of marketing campaigns and print and online communications
  • Design and copywriting skills across print and online
  • High levels of accuracy and attention to detail

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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