Forward Role are working with an innovative and unique FinTech services business based in Manchester City Centre. The business enables the team to work autonomously and they pride themselves on their vibrant, energetic and entrepreneurial culture.

The company have ambitious growth plans for 2021, the analytics team are therefore, recruiting a Customer Insight Analyst / Web Analyst. The ideal candidate will be customer orientated, have a good understand of attribution and effectiveness and be able to turn data in to actionable insight.

Role & Responsibilities:

Develop the understanding of the customer journey
Manipulate and analyse customer data to provide insight
Use data to support relevant stakeholders with a testing strategy
Work with the channel owners, measuring performance and making recommendations
Deliver insight in to how the different channels interact and make recommendations on the ideal mix
Championing the use of customer segmentation models for CRM campaigns
Managing the web analytics platform and tag implementation
Develop a attribution model to link on and offline data and create an end-to-end picture of the customer journey
Regular MI reporting on marketing activity, trading position and other general KPIs
Identify opportunities across all analysis and make commercial recommendations

Skills & experience:

2+ years’ experience in a customer/marketing/web analytics role
Advanced Google Analytics experience
Strong SQL and Excel knowledge
Good understanding of attribution and marketing effectiveness
Proven ability to pull insights from data and make recommendations
Data visualisation and reporting – Tableau or similar
Good understanding of CRO
Proactive and commercial/data driven

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email sophie@forwardrole.com

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