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Marketing Manager

  • Location

    Manchester City Centre

  • Sector:

    Marketing & Communications

  • Job type:

    Permanent

  • Salary:

    £36k - 42k per year

  • Contact:

    Guy Walker

  • Contact email:

    guy.01ACEACF0.0@applythis.net

  • Contact phone:

    0161 914 8558

  • Job ref:

    38606

  • Published:

    about 2 months ago

  • Expiry date:

    2018-10-07

  • Consultant:

    Guy Walker

Marketing Manager

£36,000 - £42,000

Manchester

This is an exciting opportunity to give something back as the Marketing Manager for this fantastic business which offer a range of services to the public sector!

Role responsibilities:

Reporting to the Head of Marketing, you will be developing and implementing the marketing strategy and tactical plans for a certain business division in the wider group. A large part of the role will be in marketing communications support for bid management and developing the underpinning credentials for stakeholder awareness and engagement in a highly visible sector.

  • To develop and execute a marketing strategy and operational plan for the business to support to enhance and protect organisational reputation
  • Provide strategic and operational marketing and communications advice to senior business leads to support the development of their business priorities and help shape the future direction of the business
  • Act as the central point of contact between the Group’s marketing services team (comms/design/digital) and senior business leads – ensuring that all marketing activity is delivered on time and to budget
  • Using the full marketing mix, develop and lead end-to-end campaigns through all phases of the campaign lifecycle - including creative development, campaign execution, tracking response and reporting
  • Deliver creative, proactive and efficient marketing services to support business areas
  • To oversee all marketing / advertising collateral and ensure that all advertising opportunities are researched, adequately assessed and evaluated, including leveraging new technologies
  • Work closely with group marketing colleagues and marketing business partners to consult and share best practice across the Group.
  • Work closely with the digital team to drive the content strategy for the website and social media channels
  • To develop and execute a marketing strategy and operational plan to support, enhance and protect organisational reputation
  • Be responsible for commissioning market research to ensure that all marketing & communications strategy and activity is research-led with a deep understanding of the customer base and market opportunities and challenges
  • Use market intelligence to advise senior leaders on the opportunities and threats to the business, helping to shape and support business priorities
  • Evidence impact of all marketing and communications activity with a specific focus on ROI
  • Manage the Novus operational budget
  • Regularly review and report on delivery against the department SLA to ensure that the marketing department is meeting customer needs.
  • Be responsible for commissioning market research to ensure that all marketing and communications strategy and activity is research-led with a deep understanding of the customer base and market opportunities and challenges
  • Provide regular competitor analysis and marketing performance reporting at senior business meetings
  • Work closely with the External Relations team to ensure all marketing plans are aligned to most up-to-date market intelligence including policy and public affairs insights
  • Establish objectives and priorities for areas of accountability to align with and support the organisation’s objectives
  • Regularly evaluate the department/division or team objectives, plans, procedures and practices, and makes appropriate changes if needed.
  • Attend relevant senior external and internal meetings on behalf of the Marketing Department; deputising as necessary, and overseeing the design & production, events, communication and digital marketing teams when required.

Person specification

  • Degree in Marketing
  • Analytical and creative
  • Focused and organised with an attention to details
  • Highly motivated and self-driven
  • Strong communication skills, specifically in stakeholder engagement
  • Ability to work as a team

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
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