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Job description

Senior Marketing Manager

  • Location


  • Sector:

    Marketing & Communications

  • Job type:


  • Salary:

    £40k - 45k per year + Excellent Benefits

  • Contact:

    Dan Middlebrook

  • Contact email:

  • Contact phone:

    0161 641 5545

  • Job ref:


  • Published:

    8 months ago

  • Expiry date:


  • Consultant:

    Dan Middlebrook

Our client is a leading tech business based in Greater Manchester who are looking to hire a B2B Marketing Manager to help drive business growth.

Ideally having experience within tech/B2B marketing to mid-market and corporate customers, the role will report to the MD and be a key part of the SMT.

The Remit:

  • Set the marketing strategy f with responsibility for its planning and execution to achieve ambitious growth plans
  • Key role as part of the Senior Management team setting the overall strategy for the division
  • Overall coordination, leadership and development of marketing activity, ensuring that all key stakeholders are engaged and it is aligned to business objectives
  • Seek input from key stakeholders; senior management team, sales team, partners in devising our marketing strategy and execution
  • Work closely with the Sales Management team to understand where we should focus our marketing resources in the development of our marketing strategy and to align marketing & sales campaigns
  • Ensure our positioning, messaging and creative is strong, and consistent with the wider brand, across all marketing channels (to include web, digital, social, email, collateral)
  • Prepare and manage the marketing budget for the division, working closely with the Head of Brand & Marketing to agree KPIs and maximise ROI
  • Monitor marketing performance and pro-actively take corrective action modifying plans as necessary to meet business performance
  • Research and analyse market insight, customer data, competitor activity and partner feedback to influence marketing strategy and campaigns to meet business objectives
  • Clearly communicate the marketing strategy, campaign performance and activities to the management team, sales team, wider marketing team, division and business as a whole
  • Identify opportunities to improve customer experience to drive NPS and C-SAT
  • Maintain a thorough knowledge of the competitor landscape, industry trends and opportunities and use this to influence marketing strategy and direction
  • Work closely with the portfolio team so you have a clear understanding of product roadmap to align marketing activity and communications
  • Collaborate with the wider Brand and Marketing team to align activities and maximise opportunities, including the execution of activities including PR and organic social media.
  • Engage with our key suppliers on joint marketing activity, maximising available funding & resources

The candidate:

  • Experience in a Senior Marketing Manager role
  • Strong leadership and managerial experience
  • Self-motivated, innovative and able to inspire
  • Proven track record and experience of developing and implementing marketing Strategy and plans
  • Excellent strategic thinker, able to balance strategic thinking with being hands-on
  • Ability to work under pressure, to tight deadlines, and manage the conflicting demands placed on marketing by the other senior stakeholders in the division
  • Comfortable working in a matrix structure influencing centralised product, technology and marketing teams
  • Strong project management, multi-tasking, attention to detail and decision-making skills
  • Strong creative skills with an ability to communicate technology benefits in business language
  • Understands how to transform customer insight into business opportunities with a passion for generating results
  • Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions.
  • Possess extensive knowledge of marketing principles and practices with a solid understanding of effective PR and marketing communications
  • Experience with marketing automation and CRM tools
  • Bachelor degree in Marketing or similar and qualified chartered marketer

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