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Job description

Senior Marketing Manager - Telco

Our client is a leading B2B Telco business and they are looking for a commercial Senior Marketing Manager to join their Head Office team.

Responsibilities include:

  • Work with the CMO to set the marketing strategy for the communications services
  • Develop and maintain a solid understanding of our value proposition and deliver go to market messaging for these services and solutions
  • Develop and manage the contact strategy and multi-channel touchpoints to improve customer acquisition
  • Improve ROI through the optimisation of marketing activities
  • Maintain a consistent tone of voice using present tense
  • Manage the full campaign lifecycle from design to delivery
  • Develop different service category strategies to drive multi-channel growth
  • Lead ongoing market research & competitor analysis
  • Responsible for the planning and control of budget
  • Work with the Sales division to create a comprehensive and detailed sales toolkit

The successful candidate should be able to demonstrate:

  • Broadband/ Telecom industry experience essential
  • Proven business marketing experience using a wide range of marketing techniques and strategies
  • Experience of managing lead-generation campaigns across various channels, offline and online
  • Solid experience managing a marketing budget and P&L
  • Experience developing and leveraging different product category strategies to drive multi-channel growth
  • Proven experience designing and delivering a contact strategy with clear objectives for each of the customer touch points.
  • Strong attention to detail with the ability to identify issues and deliver solutions
  • Ability to flourish in a fast-paced environment
  • Strong Stakeholder Management skills with the ability to influence senior stakeholders
  • Ability to drive change
  • IT literate, with knowledge of the effective use of Microsoft (Word, excel PowerPoint); essential.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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