Job description

Marketing Manager

Retail (B2C & B2B)

£50,000 - £60,000

Are you a dynamic and innovative marketing professional looking to take on an exciting challenge? Look no further! A thriving company with a diverse portfolio of B2C and B2B brands are seeking a skilled Marketing Manager to lead the digital, traditional, and indirect marketing efforts. If you have a passion for driving growth, a flair for creativity, and a love for both digital and traditional marketing strategies, this role is tailor-made for you. Working alongside a dynamic and professional Marketing and Sales team, the successful candidate will have broad marketing and commercial experience, ideally in Consumer-Packaged Goods, Retail or Manufacturer businesses in the UK.

What's in it for me?

You'll have the opportunity to work with a wide range of B2C and B2B brands within the UK market, each with unique challenges and opportunities. This diversity will keep you engaged and inspired as you bring your marketing expertise to different industries and target audiences. In this role, you'll be responsible for both digital and traditional marketing channels. You'll gain invaluable experience in utilising the latest digital marketing techniques while still incorporating the effectiveness of traditional methods to achieve exceptional results. As part of a close-knit team, you'll collaborate with talented individuals from various departments. Your ideas and contributions will have a direct impact on business growth and brand recognition, making you a pivotal player in our success story. We are committed to the personal and professional growth of our employees. As you excel in your role, you'll have the opportunity to take on additional responsibilities, lead new projects, and grow within the company.

Responsibilities:

Develop and execute comprehensive marketing strategies for both B2C and B2B brands, aligned with overall business goals.

Lead and manage digital marketing campaigns across various platforms, including social media, email marketing, PPC and CRM.

Develop and implement the Web and Digital strategy for the sub brand websites

Oversee the creation of engaging and impactful marketing collateral, both in digital and traditional formats.

Develop the marketing budget with support from the Head of Marketing to support the indirect digital and print requirements.

Collaborate with cross-functional teams to coordinate product launches and promotional activities.

Analyse market trends, consumer behaviour, and competitor activities to identify new opportunities and stay ahead of the curve.

Build and nurture relationships with key partners and stakeholders for effective indirect marketing initiatives.

Monitor marketing performance metrics and implement data-driven insights to optimise campaigns and drive ROI.

Skills:

Proven experience in both digital and traditional marketing roles, preferably in a B2C/B2B environment.

Strong understanding of digital marketing tools, PPC, CRM social media platforms, and analytics.

Understanding of brand awareness and how to achieve affective consumer engagement.

Excellent communication and interpersonal skills to collaborate effectively with teams and stakeholders.

Creative thinking and problem-solving abilities to develop innovative marketing campaigns.

Demonstrated ability to manage multiple projects, meet deadlines, and adapt to changing priorities.

Apply now or send your CV to belle@forwardrole.com

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.