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Job description

Marketing Manager B2B (Hybrid Working)

£40,000 - £50,000 plus TWO bonuses

Greater Manchester Based

Hybrid Working – two/three office days


Are you looking to be the driving force behind a forward-thinking B2B marketing strategy?

Are you a natural-born leader, who enjoys guiding a team to success?

Do you want to be at the forefront of excellent business growth and expansion?

Forward Role is exclusively partnered with a leading UK healthcare company, who is looking for a talented Marketing Manager to help drive business growth and own the B2B marketing strategies.

As the Marketing Manager, you will be responsible for ensuring the team deliver exceptional results to key audiences, working across a range of channels both online and offline, in addition to increasing referrals for the business.

You will be responsible for:

  • Develop a comprehensive annual plan and budget that outlines both online and offline activities, advertising initiatives, and marketing channels tailored to the B2B audience.

  • Oversee the improvement and execution of plans aimed at continually improving the referrals for B2B clients.

  • Collaborate closely with the sales team to create materials and campaigns that align with target audiences.

  • Work closely with other marketing managers to deliver exceptional events, as well as digital and offline marketing materials.

  • Establish objectives, targets, and key performance indicators (KPIs) across all marketing channels and touchpoints to consistently optimise marketing performance.

  • Serve as the brand guardian for all external marketing activities directed towards B2B audiences, ensuring brand consistency.

  • Source, collaborate, and nurture strong relationships with creative, brand, and media agencies to maximise the effectiveness of marketing budgets.

  • Promote a culture of continuous improvement within the marketing team and strive to develop a best-in-class marketing plan.

  • Manage the annual budget, providing recommendations for improvements or investments where necessary.

What they’re looking for:

  • The ability to think strategically and own the marketing plan.

  • Experience in a B2B marketing role, with a proven track record in driving successful brand awareness.

  • Experience across all marketing channels and management of KPI’s.

  • Previous experience of overseeing a junior marketer or a small team.

  • Previous experience in managing annual budgets and working across a busy multi-channel marketing department.

What you’ll receive:

  • TWO bonuses per year

  • 25 days holiday plus bank holidays – increasing with years of service.

  • Hybrid working.

  • Excellent opportunities to progress.

  • A friendly and supportive team.

If you are a strategic thinker, capable of driving results, and passionate about elevating B2B marketing efforts, apply now!


As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.